Hybrid Product Marketing Manager

at applike group

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Hamburg, Germany

About the role

• Product Marketing Manager managing product positioning and marketing strategies at adjoe, a mobile advertising company based in Hamburg.

Responsibilities

• Lead Go-to-Market Strategy: Own product positioning, messaging, content development, and sales enablement for assigned products.
• Create Key Assets: Develop product narratives and sales collateral (decks, one-pagers, case studies) that accelerate the client journey and close deals.
• Drive Execution: Conduct market research, synthesize competitor analysis into strategies, and own the product marketing roadmap to align quarterly initiatives with business goals.
• Partner cross-functionally with Product, Sales, and Marketing to provide client insights, competitive intelligence, and GTM performance data to inform the product roadmap.

Requirements

• You have +2 years of experience in marketing, product marketing, or technical marketing.
• You are familiar with mobile app marketing or SAAS product marketing and have the ability to understand complex technical topics.
• You are able to communicate complex technical topics into easy to understand narratives and briefings. You can simplify technical topics for any audience.
• You are an excellent researcher, can develop data based storylines, and are able to write content based on your findings.
• You have strong visual communication skills and are able to brief designers on how to showcase the USPs of the adjoe products.
• You can collaborate with Product Managers, Sales Directors, and Marketing Leads to execute high-impact strategies from start to finish.
• You are extremely organized and you can work independently and proactively, taking full ownership of your projects and roadmap.
• You are excellent at creating powerpoint presentations.
• You are fluent in English.
• Bonus: You have worked with brands, loyalty programs, and or/ app monetization

Benefits

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skillset and achieve your career goals.
• Easy Arrival to adjoe: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at adjoe in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
• Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.