Hybrid Product Marketing Manager – GTM

at PayPal

• Job title: Product Marketing Manager – GTM
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $144,000 - $171,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Jose, United States

About the role

• Product Marketing Manager leading cross-functional teams at PayPal to enhance product positioning and develop go-to-market strategies. Requires collaboration and analysis of market trends with a focus on customer experience.

Responsibilities

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Requirements

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
• Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
• Experience presenting insights and plans to internal stakeholders, cross-functional teams and leaders.
• Data-informed mindset with the ability to distill complex inputs into clear strategic direction.
• Comfort working with qualitative and quantitative market research.
• Excellent written and verbal communication skills, including content development and storytelling.
• Ability to work under pressure, manage ambiguity, maintain focus on high-impact deliverables and chart a path forward independently.
• Detail oriented, with attention to nuances in executing large scale projects with lots of moving pieces.
• Action oriented with ability to execute, problem-solve to streamline processes and build to scale.
• Keen listener with recognition that success is rooted in understanding.
• Strong communicator who takes his/her/their job seriously but does not take himself/herself/their self too seriously.
• Comfortable taking initiative, learning fast and navigating complexity.
• Intellectual curiosity and willingness to learn all facets of your product area and process.
• Enthusiastic about improving processes, documentation and operational rigor.
• Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
• Willingness, ability and desire to periodically travel.

Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Medical, dental, vision, and other benefits