Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
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Hybrid Product Marketing Manager, Growth
Posted 3 months ago
About the role
- Product Marketing Manager focused on growth strategies for Clio's legal software. Collaborating across teams to optimize user adoption and engagement for innovative legal solutions.
Responsibilities
- Develop and implement growth-focused go-to-market plans aligned with product launches
- Conduct customer and product research to generate hypotheses
- Craft compelling messaging, content, and assets that educate users
- Collaborate cross-functionally with Product, Product Marketing, and Customer Success
- Analyze and report on the performance of in-app campaigns and growth initiatives
Requirements
- 5+ years in marketing, preferably in product growth or product marketing management
- Knowledge of product communication tools and experience with Pendo
- Proficient in using analytics platforms
- Ability to take ideas, ground them in strategy, and design effective tactical approaches
- Strong organisational skills and flexibility in structuring work
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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