Principal Product Manager at AT&T managing product lifecycle from concept to end - of - life. Driving initiatives for business solutions in telecommunications.
About the role
- Stay ahead of the marketing technology landscape, tracking competitors, trends, and emerging tools shaping the future of marketing performance
- Help map the full buying ecosystem and decision-making journey to understand motivations, blockers, and success metrics
- Help identify and articulate buyer pain points, turning insight into opportunity and influence
- Help define and evolve the new AI platform offering from name and narrative to design and tone
- Help translate product capabilities and customer needs into a clear, compelling messaging framework
- Build and maintain a consistent brand tone of voice across every channel and touchpoint
- Develop marketing and communication plans aligned to GAIN’s commercial goals, GTM strategies, and sales targets
- Plan and manage integrated campaigns across PR, social, digital, events, and email, ensuring they work together as one seamless story
- Partner with BD and pre-sales teams to align messaging and materials throughout the funnel
- Coordinate product and feature launches, delivering clarity, creativity, and consistency at every stage
- Create and oversee standout thought leadership content, case studies, whitepapers, blogs, and social content that move conversations forward
- Identify and orchestrate collaborations with industry experts, partners, and creators to enhance brand credibility and reach
- Track campaign performance and engagement data to inform decisions and continuously improve
- Analyse campaign metrics (MQLs, conversions, engagement) to refine messaging and prioritise what drives the biggest impact
- Build the **GAIN Product Marketing Playbook**, defining best practice and ensuring consistency across teams and territories
Requirements
- Proven experience in **B2B SaaS marketing**, **product marketing**, or **go-to-market strategy**, ideally within marketing, data or tech-led environments
- A sharp understanding of the **marketing tech ecosystem** and an instinct for spotting what’s next
- Exceptional ability to translate complex product features into compelling, human-centred messaging
- Experience delivering integrated campaigns across multiple channels with measurable impact
- A balance of creative energy and analytical rigour, knowing when to follow the data and when to follow your gut
- Strong stakeholder management skills, you must be able to work seamlessly across leadership teams
- A natural storyteller with a strategic mindset and an obsession for detail
Benefits
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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