Marketing Product Lead to shape AI products and strategies at GAIN, a data-driven company. Focused on blending marketing, data, and creativity to drive brand impact.
Responsibilities
Stay ahead of the marketing technology landscape, tracking competitors, trends, and emerging tools shaping the future of marketing performance
Help map the full buying ecosystem and decision-making journey to understand motivations, blockers, and success metrics
Help identify and articulate buyer pain points, turning insight into opportunity and influence
Help define and evolve the new AI platform offering from name and narrative to design and tone
Help translate product capabilities and customer needs into a clear, compelling messaging framework
Build and maintain a consistent brand tone of voice across every channel and touchpoint
Develop marketing and communication plans aligned to GAIN’s commercial goals, GTM strategies, and sales targets
Plan and manage integrated campaigns across PR, social, digital, events, and email, ensuring they work together as one seamless story
Partner with BD and pre-sales teams to align messaging and materials throughout the funnel
Coordinate product and feature launches, delivering clarity, creativity, and consistency at every stage
Create and oversee standout thought leadership content, case studies, whitepapers, blogs, and social content that move conversations forward
Identify and orchestrate collaborations with industry experts, partners, and creators to enhance brand credibility and reach
Track campaign performance and engagement data to inform decisions and continuously improve
Analyse campaign metrics (MQLs, conversions, engagement) to refine messaging and prioritise what drives the biggest impact
Build the **GAIN Product Marketing Playbook**, defining best practice and ensuring consistency across teams and territories
Requirements
Proven experience in **B2B SaaS marketing**, **product marketing**, or **go-to-market strategy**, ideally within marketing, data or tech-led environments
A sharp understanding of the **marketing tech ecosystem** and an instinct for spotting what’s next
Exceptional ability to translate complex product features into compelling, human-centred messaging
Experience delivering integrated campaigns across multiple channels with measurable impact
A balance of creative energy and analytical rigour, knowing when to follow the data and when to follow your gut
Strong stakeholder management skills, you must be able to work seamlessly across leadership teams
A natural storyteller with a strategic mindset and an obsession for detail
Benefits
Private Medical Insurance
BUPA Life Assurance
Income protection
Employee Assistance Programme
Cycle to Work salary sacrifice scheme
Tech & Wearables salary sacrifice scheme
Octopus EV Scheme
Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
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