Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Performance Marketing Specialist managing paid search and social channels for Thuma. Leading execution and optimization for customer acquisition and revenue growth.
Responsibilities
- Own day-to-day execution, optimization, and analysis of performance marketing channels like Google, Bing, YouTube, Facebook/Instagram and Reddit, while supporting emerging social channels like Pinterest and TikTok.
- Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.
- Build innovative audience and creative strategies capable of unlocking new scale in customer acquisition.
- Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.
- Provide insight on paid search and social trends, formats, and platform innovations; evaluate and test new ad products and channels.
- Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.
- Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.
Requirements
- 2+ years of experience managing paid search and social campaigns at scale, ideally in e-commerce or DTC environments.
- Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds.
- Hands-on experience across Ads Manager platforms (Google, Bing, Meta, TikTok, Reddit, Pinterest, etc.).
- Data-driven marketer with a strong understanding of marketing attribution and the role of paid search and social in the broader customer journey.
- Strong collaborator who thrives on working across teams while also being able to execute independently.
- Analytical and detail-oriented with advanced skills in Excel/Google Sheets; comfortable synthesizing data into actionable insights.
- Clear communicator who can translate performance data into compelling stories for executives and cross-functional partners.
- A builder and optimizer with a strong testing mindset; curious and proactive in uncovering new ways to grow the business.
- At the forefront of marketing trends with a pulse on emerging media opportunities.
Benefits
- Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
- Comprehensive medical, dental + vision coverage options with generous employer contributions
- 12 weeks of paid parental leave and company sponsored membership at One Medical
- Flexibility to work between your home and our office with everything you need to be successful in both
- Employee discount of 40% off all Thuma products
- $100 per month cell phone stipend
- Up to $150 per month for your commute to our office
- A complimentary product credit when you start, worth up to $2,000
- Flexible PTO: We believe healthy, happy, relaxed people do better work
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Paid Social Marketing Manager optimizing paid social campaigns for the largest online pharmacy. Develop strategies, manage budgets, and ensure compliance in a hybrid work environment.
Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
Performance Marketing Manager at Jil Langwost GmbH focusing on digital marketing solutions for financial and insurance providers. Responsible for client campaign performance and project coordination in a hybrid work environment.
Demand Generation Director at S&P Global leading marketing initiatives for revenue growth across teams. Collaborate with various departments to create customer - centric strategies for capital markets solutions.
Paid Media Associate at Boll & Branch, focusing on customer acquisition through various media channels. Assisting in campaign launches, optimizations, and reporting insights within a hybrid work environment.
Demand Generation Manager at Ideagen executing multi - channel marketing campaigns. Working in Sydney to boost awareness and generate pipeline growth across APAC.
Senior Digital & Performance Marketer at Octopus Energy revolutionizing energy consumption through effective marketing strategies. Focusing on performance marketing, lead generation, and customer engagement.
Paid Media Strategist responsible for performance - driven growth through paid media channels. Collaborating with creative and data teams to optimize campaigns for international clients.
Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.