Hybrid Performance Marketing Specialist

Posted last week

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About the role

  • Own day-to-day execution, optimization, and analysis of performance marketing channels like Google, Bing, YouTube, Facebook/Instagram and Reddit, while supporting emerging social channels like Pinterest and TikTok.
  • Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.
  • Build innovative audience and creative strategies capable of unlocking new scale in customer acquisition.
  • Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.
  • Provide insight on paid search and social trends, formats, and platform innovations; evaluate and test new ad products and channels.
  • Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.
  • Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.

Requirements

  • 2+ years of experience managing paid search and social campaigns at scale, ideally in e-commerce or DTC environments.
  • Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds.
  • Hands-on experience across Ads Manager platforms (Google, Bing, Meta, TikTok, Reddit, Pinterest, etc.).
  • Data-driven marketer with a strong understanding of marketing attribution and the role of paid search and social in the broader customer journey.
  • Strong collaborator who thrives on working across teams while also being able to execute independently.
  • Analytical and detail-oriented with advanced skills in Excel/Google Sheets; comfortable synthesizing data into actionable insights.
  • Clear communicator who can translate performance data into compelling stories for executives and cross-functional partners.
  • A builder and optimizer with a strong testing mindset; curious and proactive in uncovering new ways to grow the business.
  • At the forefront of marketing trends with a pulse on emerging media opportunities.

Benefits

  • Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
  • Comprehensive medical, dental + vision coverage options with generous employer contributions
  • 12 weeks of paid parental leave and company sponsored membership at One Medical
  • Flexibility to work between your home and our office with everything you need to be successful in both
  • Employee discount of 40% off all Thuma products
  • $100 per month cell phone stipend
  • Up to $150 per month for your commute to our office
  • A complimentary product credit when you start, worth up to $2,000
  • Flexible PTO: We believe healthy, happy, relaxed people do better work

Job title

Performance Marketing Specialist

Job type

Experience level

JuniorMid level

Salary

$80,000 - $100,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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