Performance Marketing Specialist managing paid search and social channels for Thuma. Leading execution and optimization for customer acquisition and revenue growth.
Responsibilities
Own day-to-day execution, optimization, and analysis of performance marketing channels like Google, Bing, YouTube, Facebook/Instagram and Reddit, while supporting emerging social channels like Pinterest and TikTok.
Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.
Build innovative audience and creative strategies capable of unlocking new scale in customer acquisition.
Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.
Provide insight on paid search and social trends, formats, and platform innovations; evaluate and test new ad products and channels.
Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.
Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.
Requirements
2+ years of experience managing paid search and social campaigns at scale, ideally in e-commerce or DTC environments.
Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds.
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