Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Responsibilities
- Job Description:
- Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money, an innovative fintech company offering a company registration and a business account that does taxes.
- We’re looking for a Performance Marketing Manager to own and drive digital advertising campaigns across paid social, search, and emerging platforms. If you have a proven track record in Meta, Google Ads, and TikTok, thrive in a hands-on role, and love data-driven growth, this is your opportunity to shape the future of fintech marketing.
- What You’ll Be Doing: Driving Growth for ANNA Money
- Performance Campaign Ownership
- Plan, setup, and optimise digital marketing campaigns to acquire new SME customers.
- Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels.
- Lead the creation of high-performing content, landing pages, and ad creatives.
- Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates.
- Performance Analysis & Reporting
- Generate insightful performance reports using Google Analytics, Looker, and HubSpot.
- Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations.
- Tracking & Attribution
- Tracking Implementation: Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.).
- Attribution Modeling: Understand and apply different attribution models (first-touch, last-touch, multi-touch, data-driven) to assess campaign effectiveness accurately.
- Cross-Channel Attribution: Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance.
- Data Accuracy & Compliance: Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations (GDPR, CCPA).
Requirements
- Must-Have Skills
- Proven expertise managing performance-driven Meta, LinkedIn, Google Ads campaigns.
- Strong experience in performance reporting and data analysis.
- Ability to manage multi-channel paid campaigns and optimise for customer acquisition and retention.
- Strong understanding of tracking and attribution.
- Bonus Skills
- Knowledge and understanding of SEO.
- Knowledge of programmatic display and video platforms.
- Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks.
- Your Experience
- 2–4 years in performance marketing, ideally in an agency or in-house role.
- Self-starter mindset, comfortable taking ownership and making data-driven decisions.
- Strong collaboration skills to work with design, content, and analytics teams.
Benefits
- Hybrid working (2 days remote per week)
- Super at 11.5%
- Private medical insurance
- 25 days holiday allowance every year
- Perks that include Perkbox, discounts at major stores, the Cycle to Work scheme etc
- Travel Anywhere allowance of $2,000 every year
- Continuous Learning allowance of $2,000 every year
- Work from anywhere for three months of the year
- Growth share options (10x growth in recent years)
- Employee wellbeing, fitness and mental health support programmes
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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