Hybrid Performance Marketing Manager

at ANNA Money

• Job title: Performance Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sydney, Australia

Responsibilities

• Job Description:
• Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money, an innovative fintech company offering a company registration and a business account that does taxes.
• We’re looking for a Performance Marketing Manager to own and drive digital advertising campaigns across paid social, search, and emerging platforms. If you have a proven track record in Meta, Google Ads, and TikTok, thrive in a hands-on role, and love data-driven growth, this is your opportunity to shape the future of fintech marketing.
• What You’ll Be Doing: Driving Growth for ANNA Money
• Performance Campaign Ownership
• Plan, setup, and optimise digital marketing campaigns to acquire new SME customers.
• Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels.
• Lead the creation of high-performing content, landing pages, and ad creatives.
• Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates.
• Performance Analysis & Reporting
• Generate insightful performance reports using Google Analytics, Looker, and HubSpot.
• Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations.
• Tracking & Attribution
• Tracking Implementation: Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.).
• Attribution Modeling: Understand and apply different attribution models (first-touch, last-touch, multi-touch, data-driven) to assess campaign effectiveness accurately.
• Cross-Channel Attribution: Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance.
• Data Accuracy & Compliance: Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations (GDPR, CCPA).

Requirements

• Must-Have Skills
• Proven expertise managing performance-driven Meta, LinkedIn, Google Ads campaigns.
• Strong experience in performance reporting and data analysis.
• Ability to manage multi-channel paid campaigns and optimise for customer acquisition and retention.
• Strong understanding of tracking and attribution.
• Bonus Skills
• Knowledge and understanding of SEO.
• Knowledge of programmatic display and video platforms.
• Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks.
• Your Experience
• 2–4 years in performance marketing, ideally in an agency or in-house role.
• Self-starter mindset, comfortable taking ownership and making data-driven decisions.
• Strong collaboration skills to work with design, content, and analytics teams.

Benefits

• Hybrid working (2 days remote per week)
• Super at 11.5%
• Private medical insurance
• 25 days holiday allowance every year
• Perks that include Perkbox, discounts at major stores, the Cycle to Work scheme etc
• Travel Anywhere allowance of $2,000 every year
• Continuous Learning allowance of $2,000 every year
• Work from anywhere for three months of the year
• Growth share options (10x growth in recent years)
• Employee wellbeing, fitness and mental health support programmes