Performance Marketing Manager for a FinTech startup enhancing healthcare with AI. Overseeing in - house paid channels, including Meta, LinkedIn, and Google Ads.
About the role
- Performance Marketing Manager analyzing partner campaign performance to optimize growth for Expedia's brands. Collaborating with cross-functional teams and providing actionable insights based on data analysis.
Responsibilities
- Understand the complexities of partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
- Measure channel performance, identify gaps and growing opportunities, and equip each individual channel to make the right business decisions
- Identify tests opportunities, set measurement methodology and evaluate results
- Establish positive relationships with partners, including but not limited to data science, product, analytics, finance, and retail
- Provide support on key initiatives through effective storytelling that synthesizes complex information into concrete recommendations using strategic frameworks and compelling data insights
- Proactively share industry news and competitive reviews, as well as staying on top of the evolving travel industry
Requirements
- 5+ years of experience in a fast-paced and highly analytical commercial environment (travel, eCommerce, marketplace, technology);
- Bachelor’s degree or higher with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or any other related fields; or equivalent related professional experience; MBA is a plus
- Strong analytical and problem-solving skills with the ability to tackle problems and build strategic frameworks and financial models
- Proficient in MS Excel with basic to intermediate SQL skills; experience with Tableau or other data visualization software preferred; knowledge of Python or other data processing scripts a plus
- Exceptional attention to detail in carrying out complex and time-sensitive projects
- Experience presenting complex content to varied, often senior management team
- Highly collaborative individual with excellent interpersonal skills and ability to build relationships across functional areas and with all levels of management.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
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