Paid Media Specialist executing paid media strategies to drive lead generation for Wellhub. Collaborating with global teams to optimize campaigns in the Brazilian market.
About the role
- Performance Marketing Manager handling paid growth campaigns for Handoff's remodeling platform. Launching campaigns and optimizing performance metrics across various digital channels.
Responsibilities
- Build, launch, and scale paid campaigns across Meta, Google, and YouTube that turn contractors into customers
- Continuously test and iterate with creative angles, ad copy, and funnels — you’ll test it all, from “AI vs Human”, to “Estimate in 3 minutes” and “Stop guessing your margins”
- Create and maintain dashboards that make performance crystal clear — what’s working, what’s not, and where to double down
- Track and optimize CAC efficiency, conversion rate, and trial activation with a focus on ROI
- Partner with Content and Product to build growth loops — like referral, reactivation, and upsell campaigns
- Collaborate with RevOps to tighten HubSpot, GA4, and attribution so every lead and dollar is accounted for
- Identify new growth levers and channels (TikTok? Reddit? Contractor forums?) that expand reach within our ICP
Requirements
- 3–5+ years in performance or growth marketing, ideally in SaaS or tech with a blue-collar audience
- Track record of successfully lowering CAC and increasing paid efficiency through experimentation
- Strong data and analytics skills — you don’t wait for reports, you build them
- Love testing — creative, copy, targeting, and funnel ideas are always on your whiteboard
- You’re hypothesis-driven and move at startup speed: build, test, learn, repeat
- Experienced across HubSpot, GA4, Looker Studio, Meta Ads Manager, and similar tools
- Fluent in managing short sales cycles and high-velocity testing
- Previous experience in fast-paced environments (Series A/B startups or agencies supporting similar clients).
Benefits
- Get paid in USD and take advantage of unlimited paid time off (PTO).
- Be part of a high-growth startup shaping the future of remodeling and construction.
- Work with a passionate, global team of experts from leading tech companies.
- Help build a company that values innovation, creativity, and efficiency.
Job title
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Not specified
Degree requirement
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