Partner with leadership to shape an efficient organizational structure aligned to profitability and growth
Drive workforce productivity through automation, digital tools, and lean team design
Establish clear metrics for payroll efficiency and people ROI year-on-year
Build succession plans for critical roles and high-potential talent
Develop career frameworks and internal mobility programs that both retain talent and future-proof leadership pipelines
Lead talent acquisition and employer branding to attract top consumer and retail talent in the region
Design incentive KPI programs that directly drive business performance and culture (profitability, productivity, collaboration)
Develop a holistic rewards framework: compensation benchmarking, benefits, ESOS schemes to retain great talent and incentivize the right behaviour
Regularly benchmark pay across SEA markets, ensuring competitiveness and efficiency
Build impactful L&D programs particularly in product knowledge, data and AI skills, effective communication and leadership
Introduce scalable, self-driven learning models to upskill both retail and corporate teams.
Cultivate leadership capabilities to prepare the next generation of leaders
Champion our culture as a lever of productivity and retention
Design intentional engagement initiatives across countries (onsite + virtual) that build connection, collaboration, and fun
Act as a storyteller and culture amplifier — ensuring our values are lived, not just written
Build employee trust and clarity through transparent communication and employee-centric operations; partner with leadership for quarterly townhalls
Lead any change management initiatives
Prepare the organization for IPO/trade sale readiness through people and culture practices
Oversee office operations and facilities
Oversee country HRs to ensure compliance with workplace safety and health standards.
Manage landlord contracts and office procurement
Requirements
10–15 years’ experience in HR/People leadership roles, with multi-market Asia exposure
Proven ability to balance strategy and execution in a lean, fast-paced company with both corporate and retail/service workforce
Track record of building high-performing teams while managing payroll efficiently
Strong expertise in compensation, rewards, and incentive design
Experienced in culture-building, engagement, and employer branding
Skilled in change management (automation, restructuring, integration of new businesses)
Data-driven, comfortable with HR analytics and productivity metrics
Executive presence — able to represent People strategy at board level
Bonus: prior exposure to group/house-of-brands environments and M&A
Bonus: prior exposure to creating ESOS frameworks
**You should have / be**
Strategic Partner: Aligns people strategy with business priorities, positioning HR as a growth enabler rather than just a support function
Systems Thinker: Designs, scales, and continuously improves HR processes (e.g. onboarding, performance, compensation cycles) with clarity, structure, and efficiency
Operational Excellence: Ensures compliance, consistency, and reliability across all people operations—payroll, benefits, policies, HR systems, as well as strategic oversight of office facilities, workplace safety, and budgets
Influential Communicator: Earns trust and credibility with the C-suite, managers, and employees. Able to influence, mediate, and drive alignment across all levels
Data-Informed: Uses people metrics and workforce analytics to drive decisions on retention, engagement, workforce planning, and compensation equity
Builder with Growth Mindset: Thrives in ambiguity. Proactively creates structure, playbooks, and scalable tools in a fast-changing environment. Believes in continuous learning and improvement
Strong Judgment & Integrity: Navigates sensitive employee situations and conflict with empathy, fairness, and emotional intelligence
Regional & Cultural Fluency: Understands labor laws, norms, and cultural differences across SEA and adapts policies and programs accordingly, ensuring global HR alignment with country HR teams.
People Developer: Coaches leaders to lead better and builds a strong, capable HR team with clear career paths and development opportunities
Culture Champion: Brings company values to life through rituals, leadership behaviours, and people programs; safeguards and evolves culture as the business grows
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