Senior leader driving performance marketing strategies for Nasdaq's Capital Access Platforms division. Leading global performance marketing, SEO, paid media, and team mentorship.
About the role
- Partner Marketing Manager developing joint marketing plans for agency partners in global tech company. Creating co-branded campaigns and managing communications with partner ecosystem.
Responsibilities
- Develop and manage joint marketing plans with key partners (e.g., agency partners, VARs, SIs), aligned to partner tier and revenue potential.
- Design and execute co-branded campaigns including webinars, content syndication, events, email nurtures, and digital campaigns.
- Build marketing toolkits, playbooks, and templates to enable partners to market our solutions independently.
- Own regular communications to the partner ecosystem including newsletters, product updates, and promotional opportunities.
- Facilitate messaging feedback from partners to inform broader campaign and content efforts.
- Focus co-marketing efforts on net-new or underdeveloped verticals/regions.
- Administer Market Development Funds (MDF) and track ROI of funded activities.
- Partner with Channel Sales and Revenue Operations to measure marketing-sourced and -influenced pipeline from partners
- Work with internal content and product marketing teams to tailor messaging for partner verticals, regions, and use cases.
- Coordinate participation in partner-led or joint events including trade shows, summits, and field marketing initiatives.
- Track performance of all relevant partner marketing programs, share insights, and continuously optimize strategy.
- Collaborate with Marketing teams to ensure partner leads meet MQL standards and are properly attributed.
- Work with demand generation team members to ensure shared infrastructure across paid and owned channels for smarter and faster execution.
Requirements
- Proven experience in partner marketing or demand generation roles, preferably within a SaaS or B2B technology company.
- Demonstrated ability to develop and execute integrated marketing campaigns to and through partners.
- Strong understanding of lead generation, pipeline management, and marketing attribution.
- Experience with MDF management and ROI tracking,
- Excellent communication, presentation and storytelling skills
- Ability to manage complex initiatives while collaborating across multiple teams and stakeholders.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience utilizing AI and automation as part of day-to-day work
Benefits
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Training, courses, conferences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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