Hybrid Partner Marketing Manager – Demand Generation

at Semrush

• Job title: Partner Marketing Manager – Demand Generation
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Barcelona, Spain

About the role

• Partner Marketing Manager developing joint marketing plans for agency partners in global tech company. Creating co-branded campaigns and managing communications with partner ecosystem.

Responsibilities

• Develop and manage joint marketing plans with key partners (e.g., agency partners, VARs, SIs), aligned to partner tier and revenue potential.
• Design and execute co-branded campaigns including webinars, content syndication, events, email nurtures, and digital campaigns.
• Build marketing toolkits, playbooks, and templates to enable partners to market our solutions independently.
• Own regular communications to the partner ecosystem including newsletters, product updates, and promotional opportunities.
• Facilitate messaging feedback from partners to inform broader campaign and content efforts.
• Focus co-marketing efforts on net-new or underdeveloped verticals/regions.
• Administer Market Development Funds (MDF) and track ROI of funded activities.
• Partner with Channel Sales and Revenue Operations to measure marketing-sourced and -influenced pipeline from partners
• Work with internal content and product marketing teams to tailor messaging for partner verticals, regions, and use cases.
• Coordinate participation in partner-led or joint events including trade shows, summits, and field marketing initiatives.
• Track performance of all relevant partner marketing programs, share insights, and continuously optimize strategy.
• Collaborate with Marketing teams to ensure partner leads meet MQL standards and are properly attributed.
• Work with demand generation team members to ensure shared infrastructure across paid and owned channels for smarter and faster execution.

Requirements

• Proven experience in partner marketing or demand generation roles, preferably within a SaaS or B2B technology company.
• Demonstrated ability to develop and execute integrated marketing campaigns to and through partners.
• Strong understanding of lead generation, pipeline management, and marketing attribution.
• Experience with MDF management and ROI tracking,
• Excellent communication, presentation and storytelling skills
• Ability to manage complex initiatives while collaborating across multiple teams and stakeholders.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience utilizing AI and automation as part of day-to-day work

Benefits

• Flexible working hours
• Unlimited PTO
• Flexi Benefit for your hobby
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Corporate events
• Teambuilding
• Training, courses, conferences