Hybrid Partner Marketing Manager – Demand Generation

Posted 3 weeks ago

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About the role

  • Develop and manage joint marketing plans with key partners (e.g., agency partners, VARs, SIs), aligned to partner tier and revenue potential.
  • Design and execute co-branded campaigns including webinars, content syndication, events, email nurtures, and digital campaigns.
  • Build marketing toolkits, playbooks, and templates to enable partners to market our solutions independently.
  • Own regular communications to the partner ecosystem including newsletters, product updates, and promotional opportunities.
  • Facilitate messaging feedback from partners to inform broader campaign and content efforts.
  • Focus co-marketing efforts on net-new or underdeveloped verticals/regions.
  • Administer Market Development Funds (MDF) and track ROI of funded activities.
  • Partner with Channel Sales and Revenue Operations to measure marketing-sourced and -influenced pipeline from partners
  • Work with internal content and product marketing teams to tailor messaging for partner verticals, regions, and use cases.
  • Coordinate participation in partner-led or joint events including trade shows, summits, and field marketing initiatives.
  • Track performance of all relevant partner marketing programs, share insights, and continuously optimize strategy.
  • Collaborate with Marketing teams to ensure partner leads meet MQL standards and are properly attributed.
  • Work with demand generation team members to ensure shared infrastructure across paid and owned channels for smarter and faster execution.

Requirements

  • Proven experience in partner marketing or demand generation roles, preferably within a SaaS or B2B technology company.
  • Demonstrated ability to develop and execute integrated marketing campaigns to and through partners.
  • Strong understanding of lead generation, pipeline management, and marketing attribution.
  • Experience with MDF management and ROI tracking,
  • Excellent communication, presentation and storytelling skills
  • Ability to manage complex initiatives while collaborating across multiple teams and stakeholders.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience utilizing AI and automation as part of day-to-day work

Benefits

  • Flexible working hours
  • Unlimited PTO
  • Flexi Benefit for your hobby
  • Employee Support Program
  • Loss of family member financial aid
  • Employee Resource Groups
  • Meals, snacks, and drinks at the office
  • Corporate events
  • Teambuilding
  • Training, courses, conferences

Job title

Partner Marketing Manager – Demand Generation

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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