Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Supervisor, Paid Social Media leading campaign strategies and managing performance. Responsible for developing strategies and driving client performance growth in a hybrid role.
Responsibilities
- Responsible for campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
- Builds relationships and maintains ongoing communications with media representatives.
- Integral activation lead in key client communication.
- Present at all key client presentations and meetings.
- Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
- Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
- Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
- Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
- Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
- Lead in collaboration with finance team members to resolve media billing issues.
- Ensures strict adherence to client budgets while meeting client objectives.
- Stays current on all media trends and opportunities in the industry.
- Other duties/responsibilities may be assigned from time to time.
Requirements
- Minimum 3 years of Paid Social Media buying experience
- Knowledge and prior use of Meta, Tiktok, Snapchat, Pinterest, and LinkedIn ad platforms
- Strong organizational and mathematical skills
- Ability to multi-task and deliver work on-time for set deadlines
- Ability to establish good working relationships with media reps
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
- Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
- Must be prepared for a fast-paced environment and be comfortable making decisions.
Benefits
- Health insurance options
- Flexible PTO
- Life insurance
- 401K
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