Responsible for campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
Builds relationships and maintains ongoing communications with media representatives.
Integral activation lead in key client communication.
Present at all key client presentations and meetings.
Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
Lead in collaboration with finance team members to resolve media billing issues.
Ensures strict adherence to client budgets while meeting client objectives.
Stays current on all media trends and opportunities in the industry.
Other duties/responsibilities may be assigned from time to time.
Requirements
Minimum 3 years of Paid Social Media buying experience
Knowledge and prior use of Meta, Tiktok, Snapchat, Pinterest, and LinkedIn ad platforms
Strong organizational and mathematical skills
Ability to multi-task and deliver work on-time for set deadlines
Ability to establish good working relationships with media reps
Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
Must be prepared for a fast-paced environment and be comfortable making decisions.
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