Hybrid Paid Social Performance Manager

Posted last month

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About the role

  • Lead paid social campaign execution and day-to-day account management across Meta and TikTok
  • Scale campaigns effectively while continuously optimizing CAC and ROAS
  • Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance
  • Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization
  • Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met
  • Deliver proactive updates and performance learnings in a client-facing Slack channel and serve as a primary point of contact on social campaign activity
  • Work under the Director of Paid Media and collaborate with cross-channel specialists
  • Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok

Requirements

  • 2–4 years of hands-on experience managing paid campaigns on Meta and TikTok
  • Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data
  • Direct client account management experience, including presenting insights and performance recommendations
  • Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok
  • Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries
  • Experience collaborating cross-functionally with creative and analytics teams
  • Highly organized, detail-oriented, and proactive with strong written and verbal communication skills

Benefits

  • Unlimited PTO
  • Summer Fridays (Half Days)
  • Hybrid and flexible work styles
  • Tuition assistance
  • 401K + Employer Matching
  • Medical, Dental, Vision benefits
  • Life Insurance
  • Aflac and Additional Auxiliary Benefits
  • Company Luncheons, Outings and Events

Job title

Paid Social Performance Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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