RG
Rogon Technologies GmbHPerformance Marketing Manager
Performance Marketing Manager driving digital growth through online marketing campaigns for CUJU. Focused on user acquisition and optimization of performance marketing strategies.
About the role
- You are responsible for leading a performance team.
- Continuous professional development is your primary focus.
- You strategically and operationally manage all performance marketing activities across Google Ads, Meta, TikTok and YouTube for multiple brands.
- You continuously develop and optimize campaign structures, segmentations and funnel tests.
- You are responsible for budgets and outcomes (leads, CPL, CAC) and derive concrete optimization measures from them.
- In collaboration with other teams and agencies, you define tracking requirements, conversion events, feeds and landing pages.
- You are responsible for clean tracking (GA4, Google Tag Manager, consent setup) and regular reporting for stakeholders.
- You identify, test and evaluate new paid channels (Criteo, native advertising, affiliate via AWIN) to expand reach in the healthcare sector.
- You monitor the market, competitors and platform updates and translate insights into campaign and creative tests.
Requirements
- Degree in business, marketing, media, e‑commerce or a comparable qualification, with substantial, multi‑year professional experience in performance marketing (in‑house or agency).
- Extensive expertise in SEA/Google Ads with proven experience in search ads, Performance Max and YouTube campaigns, and confident handling of complex account structures.
- Solid knowledge of paid social (Meta, ideally TikTok) with experience in strategic campaign planning and optimization across multiple platforms.
- Several years of experience managing performance budgets and scaling campaigns across different verticals and industries.
- Confident use of web analytics and tracking tools (GA4, Google Tag Manager) and strong skills in creating meaningful reports and dashboards (Looker Studio, Excel/Google Sheets).
- Highly developed analytical thinking with the ability to interpret KPIs, make data‑driven decisions and derive concrete optimization measures.
- Very good German and good English skills, strong communication and conceptual abilities, and a high level of executional drive.
- Advantageous: experience with Salesforce and Salesforce Marketing Cloud.
- Certifications in Google Ads, GA4 and Meta Blueprint.
- Knowledge of additional performance channels (e.g., Criteo, native advertising, affiliate/AWIN).
Benefits
- A secure position in a fast‑growing, socially relevant company located in the heart of Berlin (near Tiergarten S‑bahn station).
- Flat hierarchies and an informal, first‑name company culture.
- Two days per week remote work possible.
- 27 days of annual leave, increasing to 30 with continued company tenure.
- Attractive bonus system in addition to the fixed salary.
- Training and development measures tailored to your professional growth.
- Subsidized company pension plan and monthly tax‑free benefits.
- Additional monthly tax‑free benefits of up to €50 via a SpenditCard.
- Your favorite beverage is on us.
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BG
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