About the role

Performance Marketing Manager driving conversion and optimizing digital sales for PRIMAGAS. Collaborating on marketing strategies and managing marketing channels for improved visibility.

Responsibilities

Responsible for increasing conversions (leads) and improving their quality, as well as the continuous development of the digital sales process
End-to-end management and optimization of our performance marketing channels and campaigns across the entire marketing funnel
In close collaboration with our performance marketing agency: planning, implementation and optimization of SEA campaigns (Google Ads and Microsoft Advertising) as well as paid social campaigns on relevant platforms (e.g., Facebook, Instagram, LinkedIn)
Design and execution of A/B tests to optimize campaigns and landing pages
Ensuring effective and GDPR-compliant tracking and continuous performance monitoring of all initiatives
Preparation of reports, advising internal stakeholders and deriving actionable recommendations
Close collaboration with sales and other departments to ensure optimal alignment between marketing and sales
Management and coordination of external service providers (national and international)
Support and representation in social media, particularly in content and account management as well as active engagement with our target audience
Identification and evaluation of new performance marketing channels and trends to further develop our marketing mix
Support in developing content strategies for performance campaigns
Active involvement in the deployment and training of AI solutions, e.g., media mix modeling and large language models (LLMs), for data-driven optimization of our marketing activities

Degree in marketing, communications, business or a comparable qualification
Several years of professional experience in performance marketing, ideally in a B2B or B2C environment
Solid knowledge of SEA (Google Ads, Microsoft Advertising) and paid social
Experience in social media management and community management
Confident use of common tracking and analytics tools, particularly Google Analytics 4, Google Tag Manager, Google Looker Studio, Microsoft Clarity, Call Tracking Metrics and VWO
Strong analytical skills and a high degree of results orientation
Enjoys data-driven decision-making and continuous optimization
Innovative mindset and willingness to test new approaches
Strong communication skills, team player and able to work independently

Room to shape your role and the opportunity to contribute your own ideas
Individual training and development opportunities and an environment that promotes innovation
Flexible working hours and the option for mobile working (hybrid/home office)
Subsidies, e.g., for public transport, childcare and JobRad (company bike)
Modern equipment and a structured onboarding
A friendly, dynamic and highly motivated team with flat hierarchies and short decision-making paths
Regular team events and an open feedback culture
A transparent application process and support from our People & Culture team