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Hybrid Performance Marketing Manager

at PRIMAGAS Energie GmbH
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Posted 2 days ago

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About the role

  • Responsible for increasing conversions (leads) and improving their quality, as well as the continuous development of the digital sales process
  • End-to-end management and optimization of our performance marketing channels and campaigns across the entire marketing funnel
  • In close collaboration with our performance marketing agency: planning, implementation and optimization of SEA campaigns (Google Ads and Microsoft Advertising) as well as paid social campaigns on relevant platforms (e.g., Facebook, Instagram, LinkedIn)
  • Design and execution of A/B tests to optimize campaigns and landing pages
  • Ensuring effective and GDPR-compliant tracking and continuous performance monitoring of all initiatives
  • Preparation of reports, advising internal stakeholders and deriving actionable recommendations
  • Close collaboration with sales and other departments to ensure optimal alignment between marketing and sales
  • Management and coordination of external service providers (national and international)
  • Support and representation in social media, particularly in content and account management as well as active engagement with our target audience
  • Identification and evaluation of new performance marketing channels and trends to further develop our marketing mix
  • Support in developing content strategies for performance campaigns
  • Active involvement in the deployment and training of AI solutions, e.g., media mix modeling and large language models (LLMs), for data-driven optimization of our marketing activities

Requirements

  • Degree in marketing, communications, business or a comparable qualification
  • Several years of professional experience in performance marketing, ideally in a B2B or B2C environment
  • Solid knowledge of SEA (Google Ads, Microsoft Advertising) and paid social
  • Experience in social media management and community management
  • Confident use of common tracking and analytics tools, particularly Google Analytics 4, Google Tag Manager, Google Looker Studio, Microsoft Clarity, Call Tracking Metrics and VWO
  • Strong analytical skills and a high degree of results orientation
  • Enjoys data-driven decision-making and continuous optimization
  • Innovative mindset and willingness to test new approaches
  • Strong communication skills, team player and able to work independently

Benefits

  • Room to shape your role and the opportunity to contribute your own ideas
  • Individual training and development opportunities and an environment that promotes innovation
  • Flexible working hours and the option for mobile working (hybrid/home office)
  • Subsidies, e.g., for public transport, childcare and JobRad (company bike)
  • Modern equipment and a structured onboarding
  • A friendly, dynamic and highly motivated team with flat hierarchies and short decision-making paths
  • Regular team events and an open feedback culture
  • A transparent application process and support from our People & Culture team

Job title

Performance Marketing Manager

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridKrefeldGermany

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