Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Performance Marketing Manager driving conversion and optimizing digital sales for PRIMAGAS. Collaborating on marketing strategies and managing marketing channels for improved visibility.
Responsibilities
- Responsible for increasing conversions (leads) and improving their quality, as well as the continuous development of the digital sales process
- End-to-end management and optimization of our performance marketing channels and campaigns across the entire marketing funnel
- In close collaboration with our performance marketing agency: planning, implementation and optimization of SEA campaigns (Google Ads and Microsoft Advertising) as well as paid social campaigns on relevant platforms (e.g., Facebook, Instagram, LinkedIn)
- Design and execution of A/B tests to optimize campaigns and landing pages
- Ensuring effective and GDPR-compliant tracking and continuous performance monitoring of all initiatives
- Preparation of reports, advising internal stakeholders and deriving actionable recommendations
- Close collaboration with sales and other departments to ensure optimal alignment between marketing and sales
- Management and coordination of external service providers (national and international)
- Support and representation in social media, particularly in content and account management as well as active engagement with our target audience
- Identification and evaluation of new performance marketing channels and trends to further develop our marketing mix
- Support in developing content strategies for performance campaigns
- Active involvement in the deployment and training of AI solutions, e.g., media mix modeling and large language models (LLMs), for data-driven optimization of our marketing activities
Requirements
- Degree in marketing, communications, business or a comparable qualification
- Several years of professional experience in performance marketing, ideally in a B2B or B2C environment
- Solid knowledge of SEA (Google Ads, Microsoft Advertising) and paid social
- Experience in social media management and community management
- Confident use of common tracking and analytics tools, particularly Google Analytics 4, Google Tag Manager, Google Looker Studio, Microsoft Clarity, Call Tracking Metrics and VWO
- Strong analytical skills and a high degree of results orientation
- Enjoys data-driven decision-making and continuous optimization
- Innovative mindset and willingness to test new approaches
- Strong communication skills, team player and able to work independently
Benefits
- Room to shape your role and the opportunity to contribute your own ideas
- Individual training and development opportunities and an environment that promotes innovation
- Flexible working hours and the option for mobile working (hybrid/home office)
- Subsidies, e.g., for public transport, childcare and JobRad (company bike)
- Modern equipment and a structured onboarding
- A friendly, dynamic and highly motivated team with flat hierarchies and short decision-making paths
- Regular team events and an open feedback culture
- A transparent application process and support from our People & Culture team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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