Hybrid Paid Social Performance Manager

at Marshmallow

• Job title: Paid Social Performance Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Paid Social Performance Manager driving performance in paid social channels, responsible for strategy execution and cross-functional collaboration. Critical role for scaling performance at a high growth company.

Responsibilities

• Own Paid Social channel performance from strategy to execution
• Allocate budgets across full funnel campaigns to drive efficiency
• Develop integrated full-funnel campaign strategies across awareness, prospecting and retargeting
• Actively collaborate with data and product peers to enhance the performance of your channels and the customers experience
• Collaborate with creative teams to brief creatives based on performance and audience insights
• Run lift tests and experiments to measure incrementality of Paid Social campaigns
• Identify cross-channel opportunities and share insights on audience and creative
• Confidently forecast channel level performance
• Report to stakeholders, translating performance into business outcomes

Requirements

• Hands-on Execution - Demonstrates a strong command of paid social campaign operations. Oversees campaign health across multiple platforms, ensuring pacing, delivery, and performance are on track. Comfortable delegating campaign build and QA tasks to team members while maintaining ultimate accountability for accuracy and quality. Balances strategic oversight with the ability to get “hands-on” when needed, particularly during launches or troubleshooting.
• Analytical Skills - Uses data to tell compelling stories and inform decisions. Conducts deep dives into campaign performance to identify trends, opportunities, and risks. Proficient in data visualisation and analytics tools (e.g. Looker, GA) to build dashboards, monitor KPIs, and generate actionable insights. Comfortable working with large datasets and translating analysis into clear recommendations for non-technical stakeholders.
• Forecasting and Planning - Develops accurate channel forecasts and budget plans aligned with business objectives and commercial cycles. Understands how to model performance based on historical data, seasonality, and market trends. Able to set realistic targets, optimise spend allocation across campaigns, and track progress against forecasts. Brings structure to planning processes to ensure teams can deliver against business growth goals.
• Technical Background - Demonstrates a solid technical understanding of paid social ecosystems. Capable of diagnosing and resolving tracking, data, and audience issues, including pixel implementation, UTM structure, and conversion API setup. Ensures all campaigns are set up correctly, compliant with platform requirements, and accurately measured. Can work effectively with engineering, analytics, or third-party partners to troubleshoot complex issues.
• Tactics & Optimisation - Builds and executes structured creative and audience testing roadmaps. Identifies scalable tactics to drive efficiency and growth across Facebook and Instagram. Comfortable experimenting with new formats, targeting options, and bid strategies, while applying a disciplined approach to testing. Optimises campaigns continuously to achieve performance targets, balancing short-term wins with long-term learning agendas.
• Channel Strategy - Designs full-funnel paid social strategies that integrate with broader marketing plans. Understands how to drive reach, engagement, and conversion across different campaign objectives. Evaluates campaign performance not only on immediate ROAS or CPA, but also on profitability, scalability, and contribution to the wider marketing mix. Aligns channel strategy with brand positioning and audience insights.
• Wider Business Context - Aligns paid social budgets and activity with overall commercial goals and cycles. Understands how paid social performance impacts wider business metrics, including revenue, margin, and customer lifetime value. Works closely with finance, product, and other marketing teams to ensure plans are well integrated and support company priorities. Acts as a strategic partner, not just a channel specialist.

Benefits

• Hybrid working - Spend 3 days a week with your team in our collaborative London office 🏢
• Competitive bonus scheme - designed to reward and recognise high performance 🌟
• Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes 💰
• Sabbatical Leave - Get a 4-week fully paid sabbatical after being with us for 4 years 🏝️
• Work From Anywhere - 4 weeks work from anywhere to use, with no need to come to the office 🛫
• Mental wellbeing support – Access therapy and mental health sessions through Oliva 💚
• Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓
• Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥
• Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)
• Tech scheme - Get the latest tech for less 🖥
• Plus all the rest; 25 days holiday (+ bank holidays), pension, cycle to work scheme, monthly team socials and company-wide socials every month!