About the role

  • Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.
  • Plan and manage large-scale paid social campaigns across Meta and TikTok.
  • Build structured testing roadmaps for ads, audiences, and bidding strategies.
  • Optimise campaigns to consistently achieve CAC/ROAS targets.
  • Partner with creative teams to deliver thumb-stopping, high-performing ads and provide data-driven insights to guide creative direction.
  • Act as the senior paid social advisor in client meetings; present performance updates and strategic recommendations.
  • Support junior buyers with best practices and mentorship and contribute to refining the agency’s paid social frameworks.
  • Report to Paid Social Lead / Head of Paid Social; KPI focus on paid social revenue growth, ROAS, CAC targets, and creative testing success.

Requirements

  • 6 Months: Owning and optimising high-budget accounts independently.
  • 12 Months: Leading paid social strategy for flagship clients.
  • 24 Months: Progression to Paid Social Lead, mentoring a team.
  • Confident strategist and communicator.
  • Analytical with strong commercial instincts.
  • Detail-oriented but adaptable in fast-paced environments.
  • Collaborative and solution-driven.
  • 3+ years managing Meta/TikTok campaigns.
  • Proven success scaling accounts above £50k+/month.
  • Strong understanding of e-commerce acquisition funnels.
  • Client-facing experience with ability to influence senior stakeholders.

Benefits

  • 25 days holiday + birthday off + long-service holiday scheme.
  • Private health insurance, life insurance, and wellness perks.
  • Company pension scheme for long-term stability.
  • Peer recognition + end-of-year bonus scheme.
  • Remote / hybrid working options.
  • Work abroad scheme – up to 30 days at a time.
  • Fast-track progression to Paid Social Lead.
  • Bonus structure + recognition platform.

Job title

Paid Social Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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