Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.
Plan and manage large-scale paid social campaigns across Meta and TikTok.
Build structured testing roadmaps for ads, audiences, and bidding strategies.
Optimise campaigns to consistently achieve CAC/ROAS targets.
Partner with creative teams to deliver thumb-stopping, high-performing ads and provide data-driven insights to guide creative direction.
Act as the senior paid social advisor in client meetings; present performance updates and strategic recommendations.
Support junior buyers with best practices and mentorship and contribute to refining the agency’s paid social frameworks.
Report to Paid Social Lead / Head of Paid Social; KPI focus on paid social revenue growth, ROAS, CAC targets, and creative testing success.
Requirements
6 Months: Owning and optimising high-budget accounts independently.
12 Months: Leading paid social strategy for flagship clients.
24 Months: Progression to Paid Social Lead, mentoring a team.
Confident strategist and communicator.
Analytical with strong commercial instincts.
Detail-oriented but adaptable in fast-paced environments.
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