Brand & Campaign Manager at tombola leading digital - first marketing initiatives across multiple channels. Responsible for integrated campaigns and collaborating with creative partners.
About the role
- Paid Search Strategist managing paid search media campaigns for client lead generation and acquisition. Responsible for strategy implementation, optimization, and performance analysis in a hybrid work environment.
Responsibilities
- Ensure media budgets, optimizations, and performance are executed and aligned with client goals
- Build campaigns, keywords, and ads
- Configure Google Tag Manager to measure conversions across advertising platforms
- Manage regular campaign optimizations to improve performance
- Produce insights, reports and commentary for client discussions
- Ensure agency processes, best practices and tech automation are implemented across client accounts
- Support the team with QA checking to ensure ongoing campaign builds and account changes are correct
- Communicate performance opportunities & issues with the team while recommending solutions
- Perform regular analyses and make data-driven recommendations
Requirements
- 3-5 years of experience managing paid search accounts and are naturally curious about learning to advance paid media strategies and tactics.
- Proactive and solutions-focused
- Passion for marketing and the digital world
- Smart and data-driven work approach
- Experience as a Paid Search Specialist
- Hands-on experience with Google Ads and Meta Ads
- Proficient in Google Tag Manager including the configuration and troubleshooting of triggers and tags for conversion measurement in Google Ads, Meta and GA4
- Excellent communication skills, both written and verbally, with the ability to connect reporting metrics to optimization actions
- Able to take direction and work independently, utilizing paid search skills to identify optimization opportunities
Benefits
- 🎄 **Christmas Bonus**: 30 days, to be paid in December.
- 🩺 **Major Medical Expense Insurance**: Coverage up to $20,000,000.00 MXN.
- 🩹 **Minor Medical Insurance**: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
- 😁 **Dental Insurance**: Always smile with confidence!
- 💼 **Life Insurance**
- 🌴 **Vacation Days**: 12 vacation days.
- + 📅 **Floating Holidays**: 3
- 📱 Cell Phone Reimbursement & Transportation Subsidy.
- 🌐 **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work.
- 🌍 **Multicultural Exposure**: Work with operations within Mexico and the United States.
- 🎉 **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals.
- 💸 **Exclusive Discounts**: Benefits with different companies for being part of MezTal.
- 📚 **Academic Agreements**: Access to national universities and language schools.
- 🚀 **Career Growth**: We will search for the best conditions for progressing in your career.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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