JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Own the strategy, execution, and performance of paid search programs across Google, Microsoft, and other major search platforms to drive key business outcomes
- Responsible for the evolution of our SEM practice, integrating automation, machine learning, AI and cross-channel insights to maximize growth and efficiency
- Manage agency and vendor relationships, ensuring alignment to Brooks’ paid media strategy and achievement of channel KPIs
- Collaborate cross-functionally with Digital Marketing, Integrated Marketing, E-commerce, and Digital Products teams to support cohesive plans and seamless execution
- Capable of wearing multiple hats, manipulating data from multiple sources to analyze performance results and providing strategic recommendations to improve paid efficiency and performance
- Span between being a strategic thinker who can develop long-term plans, to oversee day-to-day execution, ensuring the program is running effectively and smoothly
- Required to dig into data to inform decisions, test new approaches, and continuously optimize results
- Serve as the go-to expert at Brooks for all things Paid Search and champion innovation across the organization
Requirements
- Bachelor’s degree in Communications, Marketing or similar field required
- 5+ years of experience in Paid Search, ideally within retail vertical or direct-to-consumer brand
- Google Ads, SA360 and Microsoft Ads experience required, with deep understanding of bidding strategies across these major search platforms
- Ability to oversee the build, launch and optimizations across large, complex SEM campaigns that align to business objectives with minimal guidance
- Strong communication skills with ability to effectively speak to complex details in a clear, concise manner
- Proven ability to manage large scale budgets, forecast performance, and communicate results effectively
- Experience managing or working closely with external media/search agencies, with a strong ability to guide strategy, provide feedback, and hold partners accountable to performance goals
- Experience managing Performance Max and other AI-driven campaign types, with a strong grasp of how automation impacts bidding, targeting, and creative delivery
- Extremely proficient in core Microsoft 365 products, especially Excel and PowerPoint
- In-depth knowledge of analytics tools (preferably Adobe Analytics)
- Possesses well-developed skills in strategy creation, decision-making and analytical problem-solving
- Known for building strong, trust-based partnerships through interpersonal skills to foster cross-channel collaboration
- Experience with Amazon Advertising is a plus
- Experience supporting or leading global search strategies
- Passion for innovation, curiosity, and a bias for action
- Alignment with Brooks’ values and a genuine interest in the running community
Benefits
- Medical, dental, vision, life and AD&D insurance
- Disability insurance
- HSA and employer contribution
- FSA
- Family & fertility assistance
- 401K Savings Plan and match
- Employee assistance program
- Transportation assistance
- Generous time off including three to five weeks of paid time off
- Eleven paid holidays
- Paid sick and parental leave
- Product discounts
- Employee recognition
- Fitness discounts
- Volunteer and donation benefits
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