About the role

  • Collaborate with clients and internal teams to understand campaign objectives and target audience
  • Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection
  • Identify key performance indicators (KPIs) and campaign milestones
  • Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others
  • Develop ad creatives, including ad copy, images, videos, and landing pages
  • Implement audience targeting and segmentation strategies
  • Monitor and analyze campaign performance using analytics tools and performance dashboards
  • Identify trends and insights, providing recommendations for optimization
  • Conduct A/B testing, ad group restructuring, and other optimization techniques
  • Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals
  • Provide recommendations for budget adjustments based on performance data
  • Conduct audience research to understand target demographics and behaviors
  • Create and refine audience segments to maximize ad relevance and performance
  • Implement retargeting and lookalike audience strategies
  • Analyze competitors' paid media strategies to identify opportunities and trends
  • Generate regular reports to track KPIs and campaign effectiveness
  • Communicate campaign progress, insights, and recommendations to clients and internal stakeholders
  • Address client queries and concerns promptly

Requirements

  • 2+ years of agency or client-side experience in digital strategy
  • Proficiency in Google Ads, Meta, and programmatic advertising
  • Hands-on experience with DSPs such as StackAdapt
  • Excellent communication skills (written, verbal, and presentation)
  • Commitment to meeting and exceeding deadlines
  • Strong awareness of emerging digital trends
  • Willingness to travel for in-person meetings and pitches
  • This role is required to be based in the US or Canada

Benefits

  • 90% company sponsorship for health, dental, and vision
  • 401K with employer match program through Human Interest
  • Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
  • In-person company-sponsored events multiple times per year
  • Monthly virtual company-sponsored activities
  • Competitive salary and performance-based bonuses
  • Opportunities for continuous professional development
  • Open, supportive, and productive culture
  • Work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies

Job title

Paid Media Strategist

Job type

Experience level

JuniorMid level

Salary

$60,000 - $80,000 per year

Degree requirement

No Education Requirement

Location requirements

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