Paid Media Manager responsible for developing and executing paid search strategies and optimizing campaigns. Specializing in Facebook ads and iGaming at Growth Leads.
Responsibilities
Develop and execute effective paid search and PPC campaign strategies to drive profitability and growth.
Conduct keyword selection, audience targeting, and ad copy creation to optimize campaign performance on social media platforms.
Oversee and optimize budgets, bids, and KPIs to maximize ROI and meet profit targets.
Monitor and report campaign performance to stakeholders, identifying issues and implementing solutions.
Collaborate on new campaign ideas and stay updated on PPC/SEM trends, tools, and best practices.
Maintain relationships with ad platforms and vendors to ensure smooth campaign operations.
Requirements
Extensive experience managing digital ad campaigns across platforms (Google Ads, Facebook Ads, Display) in iGaming and Trading industries.
Skilled in goal-setting, team support, and optimizing performance through keyword bidding and audience targeting.
Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience.
Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools (e.g., Google Analytics).
Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills.
Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, AdWords certification a plus.
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