Hybrid Paid Media Manager, B2B

Posted last month

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About the role

  • Plan and execute medium to large-scale, Google & LinkedIn Ad campaigns
  • Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels.
  • Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS.
  • Create monthly reports for clients, showcasing key insights and performance data using Google Analytics, CRM systems and internal dashboards.
  • Identify growth opportunities.
  • Manage client communications and liaise with both internal and external teams.
  • Identify inefficiencies in accounts and implement optimisation strategies.
  • Implement platform specific tracking (primarily through Tag Manager)
  • Work closely with the Head of Paid Media on overarching paid media strategy.
  • Collaborate with the copy & design team to develop creative assets and compelling ad copy.

Requirements

  • UK-based.
  • 3+ years of experience working in or for the B2B sector (ideally SaaS).
  • 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
  • Proven experience managing and growing paid media campaigns.
  • Strong knowledge of the full Google/Microsoft suite (Excel/Google Sheets preferred).
  • Hands-on experience with analytics tools (GA4).
  • Experience with CRM systems (e.g., HubSpot or Salesforce).
  • Desirable: 50/50 experience with both paid social & paid search.
  • Desirable: Familiarity with Reddit, Meta & Facebook Business Manager.
  • Desirable: Experience using landing page tools such as Unbounce.
  • Desirable: Any relevant marketing qualifications or certifications.
  • Desirable: Experience with project management tools.

Benefits

  • £40,000 to £50,000 PA Salary
  • Remote Working (or hybrid)
  • Private dental and healthcare cover
  • Additional holiday days accrued each year (up to four years)
  • Your birthday off
  • One-month paid sabbatical after five years of service
  • Reviews every six months for recognition and pay review

Job title

Paid Media Manager, B2B

Job type

Experience level

Mid levelSenior

Salary

£40,000 - £50,000 per year

Degree requirement

No Education Requirement

Location requirements

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