MJ
Maison JunotChef de Projet Marketing Digital
Digital Marketing Project Manager overseeing Junot's website and digital marketing strategies for premium real estate. Collaborating with commercial teams and agencies to enhance online visibility.
About the role
- Responsible for leading the strategic operation of CRM channels and platforms (Salesforce Marketing Cloud)
- Oversee the design and execution of campaigns, including process automation and creation of communication flows
- Responsible for sending communications (email marketing, push, in-app messages, etc.) and preparing monthly KPI analysis reports
- Plan and lead data collection, structuring, and analysis to generate intelligence and support strategic decision-making for CRM campaigns and projects
- Develop and implement targeted CRM strategies using Salesforce Marketing Cloud, including advanced segmentation, journey automations, A/B testing, and scalable communications
- Define, together with other teams, the campaign calendar, sends, and communication strategy to strengthen customer relationships with measurable results
- Monitor and optimize communication performance, extracting platform-specific metrics and proposing continuous improvements
- Prepare strategic reports and executive presentations with results and insights, translating data into clear recommendations for stakeholders
- Collaborate with other teams to integrate CRM data with other data sources for a more comprehensive view of customer strategies
- Support the technical development of the team
Requirements
- Solid experience (minimum 3 years) in CRM and Business Intelligence
- Hands-on experience with Salesforce Marketing Cloud (required)
- Strong proficiency in data analysis and visualization using tools such as Excel, Power BI, Tableau, or similar
- Familiarity with Data Views in platform reports
- Strong verbal and written communication skills, with the ability to translate complex data into operational insights
- Good interpersonal skills and self-management: ability to work flexible hours and with high autonomy
- Intermediate Spanish desirable (written and spoken interaction)
- Knowledge of AmpScript, SQL, HTML, Web Analytics, and Google Analytics is a plus
- Advanced English — mandatory
Benefits
- Health insurance
- Flexible remote work
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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