Associate Marketing Technologist on Content Enablement team at Fidelity. Supporting marketing initiatives with technical development and optimizing sales platforms.
About the role
- Marketing Analyst focusing on CRM strategies, campaign execution, and data analysis in São Paulo. Leading efforts in Salesforce Marketing Cloud implementation and cross-team collaboration.
Responsibilities
- Responsible for leading the strategic operation of CRM channels and platforms (Salesforce Marketing Cloud)
- Oversee the design and execution of campaigns, including process automation and creation of communication flows
- Responsible for sending communications (email marketing, push, in-app messages, etc.) and preparing monthly KPI analysis reports
- Plan and lead data collection, structuring, and analysis to generate intelligence and support strategic decision-making for CRM campaigns and projects
- Develop and implement targeted CRM strategies using Salesforce Marketing Cloud, including advanced segmentation, journey automations, A/B testing, and scalable communications
- Define, together with other teams, the campaign calendar, sends, and communication strategy to strengthen customer relationships with measurable results
- Monitor and optimize communication performance, extracting platform-specific metrics and proposing continuous improvements
- Prepare strategic reports and executive presentations with results and insights, translating data into clear recommendations for stakeholders
- Collaborate with other teams to integrate CRM data with other data sources for a more comprehensive view of customer strategies
- Support the technical development of the team
Requirements
- Solid experience (minimum 3 years) in CRM and Business Intelligence
- Hands-on experience with Salesforce Marketing Cloud (required)
- Strong proficiency in data analysis and visualization using tools such as Excel, Power BI, Tableau, or similar
- Familiarity with Data Views in platform reports
- Strong verbal and written communication skills, with the ability to translate complex data into operational insights
- Good interpersonal skills and self-management: ability to work flexible hours and with high autonomy
- Intermediate Spanish desirable (written and spoken interaction)
- Knowledge of AmpScript, SQL, HTML, Web Analytics, and Google Analytics is a plus
- Advanced English — mandatory
Benefits
- Health insurance
- Flexible remote work
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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