Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Leiter Marketing responsible for overall marketing leadership at Danpower Group in Potsdam. Develops and implements marketing strategies and leads a marketing team in the energy sector.
Responsibilities
- Develop a comprehensive marketing strategy for the Danpower Group – from target group analysis to a cross-media marketing mix
- Actively shape our brand positioning and strengthen market recognition
- Plan and manage B2B and B2C campaigns including social media, web and traditional formats
- Ensure a consistent, strong brand presence across all touchpoints
- Take responsibility for the marketing budget and plan efficient resource allocation
- Analyze market and competitor trends and develop concrete measures
- Provide functional and disciplinary leadership of a growing marketing team
- Report directly to executive management and work closely on the strategic direction of marketing
Requirements
- University degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training
- Professional experience and expertise in marketing/communications – ideally in the energy sector
- Solid knowledge in brand management, employer branding, brand strategy and digital marketing in a technically oriented environment
- Confident handling of digital tools (e.g., CRM, CMS, social ads, Google Analytics, Adobe, etc.) and MS Office programs
- Practical experience with AI-based content creation and automation tools
- Strong communication skills in German
- Good English skills are an advantage
Benefits
- Family-friendly policies & flexibility
- Remote work
- Family-friendly, flexible working hours
- Special leave
- Part-time opportunities
- Coverage of childcare costs (up to compulsory school age – including meal costs)
- 30 days of annual leave per year + December 24 and December 31 off
- Subsidies / financial support for job-related relocations
- Pluxee health card – vouchers
- Support for company pension schemes or capital-forming benefits (VwL); salary paid over more than twelve months
- Mobility subsidy for a job ticket
- Company bike leasing (Jobrad)
- Personal development, training and further education
- Coaching, workshops and team-building
- Coverage of costs for personal and professional development
- Opportunities for vocational training and dual study programs
- Job rotation and internal advancement opportunities
- Permanent employment contract
- Bonuses for value-adding ideas
- Team events
- Employee referral bonus program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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