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About the role
- Marketing Manager responsible for demand generation and brand presence for Megaport in India. Collaborate with sales teams while executing regional marketing strategies aligned with corporate goals.
Responsibilities
- Develop and execute a comprehensive field marketing strategy for India aligned with overall company goals and objectives.
- Collaborate with the local Sales Leadership team to ensure initiatives support pipeline growth and sales targets.
- Collaborate with the global marketing team to ensure consistency and integration of regional and global marketing initiatives.
- Demonstrate Marketing Initiatives support pipeline growth
- Develop and execute targeted campaigns to drive awareness, engagement, and pipeline growth across India.
- Support new logo acquisition and demonstrate marketing contribution
- Own customer marketing initiatives to support customer retention and upsell.
- Activate a mix of social, digital, content, partner, and event channels to drive performance.
- Event Support & Management:Own planning and execution of in-country events, including industry conferences, partner events, roundtables, and customer engagements.
- Work closely with Sales to ensure event activity aligns to priority accounts and pipeline objectives.
- Manage event logistics and follow-up to ensure strong ROI and lead progression.
- Work with sales leadership to identify and recruit channel partners
- Cultivate strong relationships with key industry partners, associations, and influencers to amplify Megaport's presence in the region.
- Collaborate with our partner ecosystem of data center operators, cloud providers and resellers to jointly execute partner programs and co-marketing initiatives.
- Create compelling and region-specific marketing collateral, including presentations, case studies, and whitepapers. Adapt regional content, messaging, and campaigns for the India market.
- Support the development of local customer stories, case studies, and sales enablement materials where required.
- Ensuring content resonates with the target audience and supports lead and revenue generation efforts.
- Data Analysis and Reporting: Utilize analytics tools, including Marketo and Salesforce, to measure and analyze the performance of marketing campaigns and initiatives.
- Use your reporting insights to improve your performance over time, and share key lessons with the wider team.
Requirements
- Proficient English required, as this role involves regular written and verbal communication with global teams and stakeholders.
- Minimum of 5 years of experience in B2B field marketing, with a focus on the IX, technology, or telecommunications industry.
- A degree in a related field is a plus.
- Proven success in developing and executing successful regional marketing strategies, with the ability to demonstrate how success was measured and increased
- Hands-on experience with the following tools: Marketo and Salesforce CRM
- Be detail-oriented with the ability to think creatively and come up with new ideas that are fresh and interesting.
- Ability to think critically and translate your ideas into actionable plans that align with business objectives.
- Strong collaboration and communication skills to work effectively with globally distributed cross-functional teams and stakeholders.
- You use analytics tools to measure campaign performance and make data-driven decisions about what to improve and what to abandon.
- Remember when we said “be detail-oriented”? Let us know your favorite arcade or gaming machine.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits
- Birthday Leave
- Creative, fun, and contemporary workspaces
- Motivated team of industry experts and new talent
- Celebrated success with ‘Legend’ and ‘Kudos’ Awards
- Health and wellness program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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