Marketing Automation Project Specialist designing and delivering automation projects for customer engagement at an international company based in Poland.
Responsibilities
Design and lead automation initiatives that enhance customer journeys and campaign effectiveness
Translate marketing needs into clear functional requirements and collaborate with technical teams to assess feasibility and execution
Apply project management principles to plan, prioritize, and track multiple initiatives simultaneously
Analyze automation performance and recommend improvements based on data and best practices
Support internal teams and business stakeholders with training, documentation and adoption of new tools or features
Stay current with marketing-automation trends, AI applications and data-privacy standards to continuously bring innovation into our programs
Requirements
3+ years of experience in marketing automation, CRM or customer-journey management
Hands-on experience with Oracle Eloqua, Marketo or HubSpot
Proven ability to translate business objectives into structured automation logic and workflows
Solid understanding of customer-data management, segmentation and personalization concepts
Demonstrated experience managing projects or complex initiatives from concept to completion
Strong analytical mindset and critical thinking skills
Excellent communication in English (spoken and written)
Experience working collaboratively in cross-functional, international environments
Benefits
Training, documentation, and adoption support for new tools
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