Marketing Automation Project Specialist designing and delivering automation projects for customer engagement at an international company based in Poland.
About the role
- Lifecycle & Expansion Marketing Manager at Docebo enhancing customer engagement and driving revenue growth through data-driven lifecycle strategies. Collaborate with teams to optimize campaigns and measure success.
Responsibilities
- Build and run lifecycle programs that engage customers and prospects throughout their journey—from first interaction to expansion.
- Segment audiences, define triggers, and measure what matters—engagement, conversion, and pipeline growth.
- Continuously test, learn, and optimize nurture programs to drive both customer expansion and new business impact.
- Create targeted campaigns that turn signals into revenue—upsells, cross-sells, and re-engagement opportunities.
- Partner with Product Marketing and Revenue Marketing to bring the right message to the right audience at the right time.
- Work side-by-side with Customer Marketing to align lifecycle and advocacy programs so we’re hitting every growth opportunity.
- Partner with Customer Success and Product teams to identify customer signals that guide engagement and retention strategies.
- Collaborate with RevOps to ensure clean data, accurate segmentation, and clear reporting on what’s driving results.
- Own key metrics like expansion ARR, pipeline contribution, and nurture performance.
- Turn data into insights—what’s working, what’s not, and what to test next.
- Help shape how Docebo measures lifecycle success across the business.
Requirements
- 4+ years in lifecycle, CRM, or growth marketing within B2B SaaS.
- Proven success building and optimizing nurture programs that generate real pipeline and expansion impact.
- Hands-on experience with HubSpot and Salesforce—you’re not afraid to get into the weeds.
- Strong analytical chops: A/B testing, cohort analysis, and experimentation are second nature.
- A self-starter mindset—curious, data-driven, and motivated to make things happen.
Benefits
- Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
- Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it.
- Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
- Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments.
- Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.
- Fri-Yay: Kick off your weekends early with 4:30 PM Fridays (eligible employees only).
- Swag Central: Look fresh with your new-hire swag and enjoy access to our internal swag store to stay branded year-round.
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