Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.
About the role
- Senior Associate - Customer Lifecycle Marketing & Retention to build and optimize customer management campaigns. Focused on enhancing engagement and retention of existing bank customers through strategic marketing initiatives.
Responsibilities
- Enhance customer engagement, nurture loyalty, and retain existing bank customers through lifecycle marketing.
- Build and optimize customer management campaigns and automated lifecycle journeys.
- Develop multi-channel retention programs using automated email workflows, direct mail, and online banking communications.
- Monitor performance of lifecycle programs and retention KPIs.
- Collaborate across various teams to ensure accurate and compliant lifecycle experiences.
- Analyze campaign results to advocate for continuous optimization and improve customer lifecycle.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
- 5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields.
- Experience in financial services or other regulated industries a strong plus.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Act-On, HubSpot, Marketo, or similar).
- Strong understanding of customer segmentation, behavioral triggers, and multi-channel journey execution.
- Analytical mindset with experience using data to drive decisions; proficiency with reporting tools and A/B testing.
- Excellent communication and collaboration skills.
- Detail-oriented with experience managing multiple simultaneous projects.
- Experience working with authenticated digital environments or online banking platforms preferred.
Benefits
- Comprehensive benefits package available
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