Hybrid Senior Manager, Segment Marketing

at RELX

• Job title: Senior Manager, Segment Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $90,500 - $150,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Home Based, United States

About the role

• Senior Manager overseeing segment marketing for research products at Elsevier. Leading marketing strategies and enhancing engagement with academic and research segments.

Responsibilities

• Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
• Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
• Creating persona-based value propositions and segment narratives that increase engagement.
• Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
• Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
• Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
• Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
• Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.

Requirements

• Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets.
• Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
• Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
• Have experience developing enablement content, sales narratives, and digital marketing assets.
• Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
• Have excellent project management, communication, and stakeholder engagement skills.
• Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.

Benefits

• This job is eligible for an annual incentive bonus.
• We offer country specific benefits.