Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.
About the role
- Seeking a Senior Associate to enhance customer engagement and retention strategies at Atlantic Union Bank. Manage lifecycle marketing and customer experience optimization across various channels.
Responsibilities
- Build and optimize customer management campaigns and automated lifecycle journeys across email, direct mail, and authenticated online banking experiences.
- Design and maintain automated lifecycle programs that support every stage of the customer journey.
- Develop multi-channel retention programs using automated email workflows, direct mail, and online banking marketing communications.
- Optimize campaigns using A/B testing, versioning, dynamic content, segmentation, and behavior-based triggers.
- Partner with CRM, Product, Analytics, Brand, and Compliance teams to ensure lifecycle experiences are accurate and compliant.
- Monitor performance of lifecycle programs and retention KPIs, analyze campaign results, and develop reporting dashboards.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
- 5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Act-On, HubSpot, Marketo, or similar).
- Strong understanding of customer segmentation, behavioral triggers, and multi-channel journey execution.
- Analytical mindset with experience using data to drive decisions; proficiency with reporting tools and A/B testing.
- Excellent communication and collaboration skills.
- Detail-oriented with experience managing multiple simultaneous projects.
- Experience working with authenticated digital environments or online banking platforms preferred.
Benefits
- Comprehensive benefits package
- Eligible for incentive compensation plan
- Discretionary profit sharing bonus program
- Health insurance
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