About the role

Media Analyst responsible for performance and branding campaigns at Adtail. Focused on optimizing results through digital media strategies for diverse clients.

Responsibilities

Responsible for monitoring account budgets and targets daily using publisher tools and spreadsheets, to maintain control and insight for project decision-making;
Creating and optimizing performance and/or branding media campaigns with the goal of delivering results defined by the client;
Responsible for following the client’s daily routine workflow and maintaining contact with clients via email and chat to gather information for the project;
Developing media plans based on client briefs or identifying new investment opportunities;
Preparing campaign performance reports (daily, biweekly and/or daily) through analysis of results obtained from media tools;
Reviewing and auditing accounts weekly through tool-based analyses to apply best practices across projects and ensure correct communication;
Participating in required trainings for professional development and keeping Google Ads (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

HARD SKILLS
Advanced knowledge of key media KPIs: able to evaluate overall results, understand how metrics influence one another, and justify decisions based on that analysis.
Advanced knowledge of Google Ads, Google Analytics and Facebook: for creating, optimizing and evaluating all types of campaigns, with expertise in best practices.
Intermediate skills in Workspace for producing reports and presentations.
Intermediate Project Management skills to lead accounts and take necessary actions to meet all targets. All Google Ads certifications.
**SOFT SKILLS**
Focus, organization and meeting deadlines.
Strong numerical skills, teamwork, flexibility, autonomy and proactivity.
Good client relationship management and adaptability, since our Media team works directly with clients.

Meal and food allowance with a fixed monthly amount (Flash Card)
Home office allowance of R$200.00 per month to be used at your discretion for home office or other categories such as culture, education or mobility (Flash Card)
CRM & Bonus (Flash Card) with discounts at partner stores and restaurants
Reduced working hours on your birthday + Bonus on the Flash Card
Totalpass
Health insurance
Dental plan
Childcare assistance
Extended maternity leave
Extended paternity leave
Life insurance
Adtail Academy – training for development of soft and hard skills
Partnership with Open English – up to 40% discount on courses
Partnership with FECAP – 10% discount for Undergraduate, Postgraduate and MBA courses and 20% discount for Master’s degrees
Partnership with PUCRS – 10% discount for Postgraduate courses and certifications
Partnership with FIA Business School – discounts from 10% to 30% on MBA, postgraduate, undergraduate and extension courses (benefit extends to your dependents)
Profit Sharing and Results Program
Partnership with the CLUDE app (includes unlimited telemedicine consultations with General Practitioners, Psychologists and Nutritionists, plus discounts on medication)