Adtail is a digital performance agency part of the DBG Holding based in Brazil.
We take care of the online advertising strategy of companies from multiple different industries and countries.
We are certified by the main media platforms and use both proprietary and industry technology to optimize processes and performance.
All activities are oriented towards the mission of delivering the best results to our clients combining both creativity and technology.
We have broad experience in diverse market segments, we serve clients selling products, from retail to luxury, and providing services, from education to leisure.
In this way, our team and partners take special care to guarantee a service adapted to the particularities of each business, delivering results aligned to their needs.

Adtail

Browse and apply for open jobs at Adtail.

customer-success-manager

Adtail is a full-service digital marketing agency that focuses on maximizing impact in the digital world. The company specializes in performance strategies, paid media, SEO optimization, inbound marketing, social media management, and data intelligence. By utilizing a team of experts, Adtail offers comprehensive solutions from strategic planning to execution, ensuring efficient communication and authentic results for clients.

Adtail is a digital performance agency part of the DBG Holding based in Brazil. We take care of the online advertising strategy of companies from multiple different industries and countries. We are certified by the main media platforms and use both proprietary and industry technology to optimize processes and performance. All activities are oriented towards the mission of delivering the best results to our clients combining both creativity and technology. We have broad experience in diverse market segments, we serve clients selling products, from retail to luxury, and providing services, from education to leisure. In this way, our team and partners take special care to guarantee a service adapted to the particularities of each business, delivering results aligned to their needs.

• You will be responsible for analyzing data, discussing hypotheses, and defining structured initiatives to improve performance
• Plan and manage client onboarding, organizing the implementation process, defining campaigns and performance metrics
• Participate in client meetings to identify opportunities for improvement and reduce complexity
• Create relationship journeys and automated flows, proposing tests to increase communication and segmentation performance with a focus on the client’s business

Mid-level CRM Analyst

Analista de CRM role at Adtail, a digital marketing agency enhancing customer interaction and satisfaction. Responsible for data analysis and customer onboarding strategies to improve performance.

analyst

• Responsible for monitoring account budgets and targets daily using publisher platforms and spreadsheets to maintain control and inform decision-making for the project;
• Create and optimize performance and/or branding media campaigns with the objective of delivering the results established by the client;
• Responsible for monitoring the client's daily workflow and maintaining contact with clients via email and chat to gather information and keep the project aligned;
• Develop media plans according to the client brief or by identifying new investment opportunities;
• Prepare campaign performance reports (daily, biweekly and/or monthly) by analyzing results obtained from media tools;
• Review and monitor accounts weekly through tool analysis to apply best practices and ensure accurate communication;
• Participate in required trainings for development and keep Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Mid-level Media Analyst

Media Analyst at Adtail agency responsible for optimizing performance and branding campaigns while managing client interactions. Focused on KPI analysis and strategic media planning.

• Responsible for monitoring account budgets and goals daily using publisher tools and spreadsheets, aiming to maintain control and understanding for decision-making on the project;
• Creation and optimization of performance and/or branding media campaigns with the goal of delivering the results established by the client;
• Responsible for following the client’s daily workflow and maintaining contact with clients via email and chat to keep communication open and gather information for the project;
• Development of media plans according to the client brief or by identifying new investment opportunities;
• Preparation of campaign performance reports (daily, biweekly and/or monthly) through analysis of results obtained in media tools;
• Reviewing and monitoring accounts weekly through tool analysis to apply best practices to projects and ensure correct communication;
• Participation in required trainings for development and keeping Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Media Analyst

Media Analyst at Adtail optimizing digital marketing campaigns for lead acquisition and branding. Collaborating with clients and conducting performance analysis using various digital channels.

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• Conduct briefing meetings with the team or clients of low to medium complexity (technical segments, technical discussions, in-depth deliverables and/or contact with executive-level brand roles) via videoconference or in person to ensure the project meets the client’s needs.
• Develop activation plans or digital brand/market studies on a weekly basis by researching recommended sources/portals, base materials, and data from area-specific tools, proposing strategic direction and online action plans to support decision-making and advance the brand’s digital strategy. Always subject to review by management or a more senior professional when delivering a type of output for the first time.
• Present plans or studies to the client via videoconference or in person with the aim of obtaining approval for the proposed activation or validating the insights provided.
• Monitor the implementation of the plan together with the responsible teams, as required, using a checklist to track and ensure compliance with agreed actions.
• Hold monthly meetings and routine check-ins with the teams responsible for the same client via videoconference or chat to align and provide project status updates.
• Study industry trends and methodologies through active research and discussions within the team to stay updated and bring new knowledge for internal implementation.

Strategic Planning Analyst

Analista de Planejamento na Adtail, uma agência de marketing digital. Responsável por desenvolver e apresentar planos e estudos para clientes, alinhando estratégias no digital.

• Responsible for monitoring account budgets and targets daily using publisher tools and spreadsheets, to maintain control and insight for project decision-making;
• Creating and optimizing performance and/or branding media campaigns with the goal of delivering results defined by the client;
• Responsible for following the client’s daily routine workflow and maintaining contact with clients via email and chat to gather information for the project;
• Developing media plans based on client briefs or identifying new investment opportunities;
• Preparing campaign performance reports (daily, biweekly and/or daily) through analysis of results obtained from media tools;
• Reviewing and auditing accounts weekly through tool-based analyses to apply best practices across projects and ensure correct communication;
• Participating in required trainings for professional development and keeping Google Ads (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Media Analyst – Mid-level

Media Analyst responsible for performance and branding campaigns at Adtail. Focused on optimizing results through digital media strategies for diverse clients.

• Apoiar nossos clientes por vários canais;
• Alinhamento com cliente sobre prioridades, objetivos e escopo contratado;
• Relacionamento contínuo e constante com sua carteira de cliente;
• Alinhamento interno com demais áreas da agência;
• Executar iniciativas que melhorarão a experiência do cliente e impulsionarão o crescimento dos negócios;
• Identificar soluções para otimizar os fluxos de trabalho da equipe, alcançando o objetivo do cliente;
• Viagens de relacionamento com cliente;
• Identificar/antecipar oportunidades, rupturas e necessidades do cliente;
• Gestão da carteira com base nos indicadores de LTV, NPS e Churn (entre outros).

Adtail

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