Leverage all available tools and resources to support loan officers in day-to-day marketing activities, particularly optimizing Total Expert CRM
Report to the business unit’s Senior Director of Marketing and collaborate with Business Intelligence and Strategic Growth departments
Provide administrative support to Marketing and Sales using Total Expert, WordPress, MAXA, Facebook, Instagram, LinkedIn, YouTube, RatePlug, Google Business, multiple review sites, and Testimonial Tree
Serve as sole administrator of Total Expert within Key Mortgage
Use the platform to help achieve specific company goals and objectives
Lead projects related to launching new functionality and data enrichment within the platform and serve as primary contact between internal departments and vendor
Build emails and program logic for email campaigns; test, launch, and train sales team
Train loan officers on the system at onboarding and as new features are introduced
Provide reports on system use and effectiveness to identify where the business is not meeting goals
Provide regular briefings on newest functionalities within the system
Hold regular status meetings with the vendor and suggest new features based on Key Mortgage’s business
Monitor market vendors and stay apprised of other vendors
Post daily to corporate social media accounts and monitor results
Serve as a resource to sales team members for functionality issues within marketing platforms
Manage loan officer marketing onboarding and content changes to corporate websites
Provide regular reporting on systems usage, orders, reviews, and Google Analytics for analysis and optimization
Requirements
Bachelor’s degree in a related field is required
2-4 years of related work experience
Excellent communication skills, both written and oral
Strong interpersonal and customer service skills
High attention to detail and experience with proofing and quality assurance
Demonstrate a high level of initiative, and be able to work just as well independently, as well as in a team environment, with minimal direction
Highly technical, with high degree of proficiency with Word, Excel, PowerPoint, and the Google Suite
Basic HTML and CSS skills and an understanding of information systems required
Experience with Google Analytics
A team player, who is able to contribute by developing relationships, cross-training, and being able to back up other team members as needed
Process oriented and very quality-minded
Proactively seeks opportunities to increase knowledge, skills, and abilities
Experience with Instagram, Facebook, LinkedIn, and other relevant social media platforms
Ability to handle stressful situations and multiple deadlines under pressure
Well organized with strong prioritization and project management skills
Exceptionally positive attitude, and a desire to join a company with a culture driven by empowerment, support, and collaboration
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