About the role

  • Leverage all available tools and resources to support loan officers in day-to-day marketing activities, particularly optimizing Total Expert CRM
  • Report to the business unit’s Senior Director of Marketing and collaborate with Business Intelligence and Strategic Growth departments
  • Provide administrative support to Marketing and Sales using Total Expert, WordPress, MAXA, Facebook, Instagram, LinkedIn, YouTube, RatePlug, Google Business, multiple review sites, and Testimonial Tree
  • Serve as sole administrator of Total Expert within Key Mortgage
  • Use the platform to help achieve specific company goals and objectives
  • Lead projects related to launching new functionality and data enrichment within the platform and serve as primary contact between internal departments and vendor
  • Build emails and program logic for email campaigns; test, launch, and train sales team
  • Train loan officers on the system at onboarding and as new features are introduced
  • Provide reports on system use and effectiveness to identify where the business is not meeting goals
  • Provide regular briefings on newest functionalities within the system
  • Hold regular status meetings with the vendor and suggest new features based on Key Mortgage’s business
  • Monitor market vendors and stay apprised of other vendors
  • Post daily to corporate social media accounts and monitor results
  • Serve as a resource to sales team members for functionality issues within marketing platforms
  • Manage loan officer marketing onboarding and content changes to corporate websites
  • Provide regular reporting on systems usage, orders, reviews, and Google Analytics for analysis and optimization

Requirements

  • Bachelor’s degree in a related field is required
  • 2-4 years of related work experience
  • Excellent communication skills, both written and oral
  • Strong interpersonal and customer service skills
  • High attention to detail and experience with proofing and quality assurance
  • Demonstrate a high level of initiative, and be able to work just as well independently, as well as in a team environment, with minimal direction
  • Highly technical, with high degree of proficiency with Word, Excel, PowerPoint, and the Google Suite
  • Basic HTML and CSS skills and an understanding of information systems required
  • Experience with Google Analytics
  • A team player, who is able to contribute by developing relationships, cross-training, and being able to back up other team members as needed
  • Process oriented and very quality-minded
  • Proactively seeks opportunities to increase knowledge, skills, and abilities
  • Experience with Instagram, Facebook, LinkedIn, and other relevant social media platforms
  • Ability to handle stressful situations and multiple deadlines under pressure
  • Well organized with strong prioritization and project management skills
  • Exceptionally positive attitude, and a desire to join a company with a culture driven by empowerment, support, and collaboration

Benefits

  • Medical
  • Dental
  • 401k with match
  • PTO
  • VTO

Job title

Marketing Systems Administrator

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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