Marketing Operations Specialist optimizing CRM and lead management processes for a SaaS company. Collaborating with Sales and BI teams to enhance data quality and workflow efficiency.
Responsibilities
Development and management of the CRM (Microsoft 365)
Implementation of lead flows, scoring, and nurturing journeys
Maintenance of Salesloft cadences and support for the Sales team with outbound sequences
Use of external data sources to segment and enrich target accounts
Analysis of relevant funnel KPIs in collaboration with the BI team
Management of forms, event registrations, and newsletter sign-ups
Efficient lead routing to Sales
Questioning processes and making value-driven decisions.
Requirements
Degree in Marketing Management, Business Administration with a focus on Marketing, or a comparable field
Several years of marketing experience in a SaaS environment
Proficient with CRM tools, ideally Microsoft Dynamics 365
Solid knowledge of lead management processes and customer insights
Experience with Salesloft, LinkedIn Sales Navigator, and external data sources
Business-fluent German and English, both written and spoken.
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