Marketing Operations Lead at Leegality enhancing marketing processes and data infrastructure. Building technical systems to transform a low tech marketing team into a cutting edge one.
About the role
- Marketing Operations Manager overseeing HubSpot operations for effective multi-market growth initiatives. Collaborating across teams to drive pipeline and revenue through automation and data insights.
Responsibilities
- Own HubSpot as the single source of truth for marketing and sales operations (Marketing Hub, Sales Hub, and operational workflows)
- Build, maintain, and optimise complex workflows, automations, and lead scoring models
- Develop custom properties, objects, and data architecture to support multi-market operations (UK, UAE, India, Canada)
- Manage HubSpot development work including custom integrations, API connections, and third-party app management
- Ensure data hygiene, deduplication, and governance across the platform
- Partner with Sales and SDRs to optimize CRM workflows, deal stages, and pipeline management
- Support non-marketing HubSpot projects (operational workflows, client communication automation, internal processes)
- Build and maintain lead lifecycle framework (MQL, SQL, SAL definitions and routing)
- Implement tracking and attribution for paid and organic leads through to registration/conversion
- Create and optimize lead scoring models based on behavioural and firmographic data
- Set up and manage lead routing, assignment rules, and SLA tracking for SDR/Sales teams
- Track and report on lead source performance, conversion rates, and pipeline contribution by channel
- Implement UTM tracking standards and ensure proper campaign tagging across all channels
- Build attribution reporting to understand true ROI of marketing investments
- Design, build, and optimize automated nurture campaigns across the customer journey
- Develop segmentation strategies for personalized, multi-touch campaigns
- Create automated client communication workflows (onboarding, product updates, upsell/cross-sell)
- Build triggered campaigns based on user behaviour, lifecycle stage, and account signals
- A/B test email campaigns, subject lines, CTAs, and nurture sequences
- Monitor campaign performance and optimize for engagement and conversion
- Ensure compliance with financial services regulations (FCA, GDPR, etc.) in all communications
- Manage integrations between HubSpot and other tools (Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, data warehouse, etc.)
- Troubleshoot integration issues and ensure data flows correctly across systems
- Evaluate, implement, and manage marketing technology tools
- Work with IT/tech/product resources on technical implementations
- Maintain documentation for all integrations, workflows, and processes
- Build and maintain dashboards and reports for leadership and teams
- Track and report on key metrics: lead volume, conversion rates, pipeline, CAC, ROI by channel
- Analyse campaign performance and provide optimisation recommendations
- Support budget planning with data-driven forecasting and scenario modelling
- Create custom reports for stakeholder requests (Sales, Finance, Leadership)
Requirements
- 8+ years hands-on experience with HubSpot (Marketing Hub and Sales Hub)
- Deep knowledge of HubSpot workflows, lead scoring, properties, custom objects
- Experience with HubSpot integrations, APIs, and app marketplace
- HubSpot certifications (Marketing Software, Sales Software, or RevOps preferred)
- 8+ years in Marketing Operations, Revenue Operations, Marketing Automation, or similar role
- Proven track record building and scaling marketing operations in B2B environments
- Experience with lead lifecycle management, MQL/SQL frameworks, and attribution modelling
- Strong understanding of demand generation, nurture campaigns, and conversion optimisation
- Proficiency with marketing analytics tools (Google Analytics, Google Tag Manager)
- Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and tracking integrations
- Comfortable with basic HTML/CSS for email templates and landing pages
- Familiarity with CRM data architecture, APIs, and database concepts
- SQL knowledge a plus but not required
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to translate business requirements into technical solutions
- Experience building dashboards and reports for executive audiences
- Strong attention to detail and commitment to data accuracy
- Experience partnering with Sales, Marketing, Client services, Product, and Finance teams
- Excellent communication skills (written and verbal)
- Ability to manage multiple stakeholders and competing priorities
- Project management skills and ability to drive initiatives independently
Benefits
- Clear career progression with managerial prospects for outstanding performers
- Ongoing learning, development and industry event participation
- Quarterly team celebrations
- Paid annual leaves + public holidays as per local in-country norms
- 2 annual volunteering days
- 1 wellbeing day
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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