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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Lead end-to-end development and execution of newsletters (Theatrical, Subscription VOD, Partner) to maximize engagement and conversion.
- Leverage analytics data to provide recommendations and build campaigns (benchmarks, opt out rates, open rates, target segmentations, CTR, engagement lift, churn).
- Execute campaigns through CRM and CMS tools, including QA across devices.
- Conduct A/B testing and refine campaigns based on performance insights.
- Manage push notifications and in-app messaging for SVOD to enhance user experience.
- Oversee content strategy and updates for explore/landing pages, homepage takeovers, and offer pages across SVOD platforms.
- Coordinate and optimize action blades (in-page merchandising banners) to highlight key titles and campaigns.
- Monitor performance, deliver insights, and refine tactics to improve retention, engagement, and monetization.
- Collaborate cross-functionally with Marketing, Product, and Programming teams.
- Work US hours and align campaigns with content priorities and business goals.
Requirements
- 4–6+ years of experience in CRM, lifecycle marketing, engagement marketing, or digital merchandising.
- Demonstrated ability to plan, execute, and optimize cross-channel campaigns (email, push, in-app messaging).
- Experience with CRM’s like Zoho, Salesforce, HubSpot or marketing automation platforms.
- Strong understanding of segmentation, personalization, and audience targeting strategies.
- Solid analytical skills and experience reporting on CTR, engagement lift, churn reduction.
- Experience with CRM and CMS campaign execution including QA across devices.
- Experience managing push notifications and in-app messaging for SVOD.
- Experience with A/B testing and campaign optimization.
- Excellent organizational and project management skills.
- Strong written and verbal communication skills.
- Willingness to work US hours (10:30 am–7:00 pm ET / 7:30 am–4:00 pm PT).
- Experience working with US market.
- Located in or willing to relocate to Kolkata (Bidhannagar) - hybrid role.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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