Senior Manager of Marketing Operations at GSK optimizing marketing processes and technologies. Leading a team to enhance operational success in delivering impactful campaigns.
CO
Onsite Senior Manager, Affiliate Marketing Operations, Relationship Management, Compliance
Posted 6 days ago
About the role
- Oversee Capital One’s portfolio of more than 20+ affiliates, developing and managing relationships with these partners.
- Serve as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy.
- Hold regular meetings and manage email communication to keep affiliate partners apprised of product and intent changes.
- Track down answers to any ad hoc questions our business partners or affiliate partners have.
- Attend and meet with partners at key industry conferences.
- Provide regular feedback to affiliate partners on things that are going well and areas of improvement.
- Manage contractual terms with individual affiliate partners.
- Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners.
- Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners.
- Research, recruit and onboard new affiliate partners to the program.
- Onboard new products with existing affiliate partners.
- Manage bi-annual process to review affiliate performance and offboard any identified partners.
- Put together and manage roadmaps for our different affiliates.
- Support technical integrations as needed between affiliate partners and Capital One.
- Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc.
- Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One.
- Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy.
- Oversee the legal review process for content produced by affiliates.
- Maintain a complete and accurate list of monetized URLs at all times.
- Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary.
- Manage the relationship with our third party vendor, Impact, helping to influence their platform roadmap.
- Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy.
- Liaise with our PR team to align on communication strategy with affiliate partners.
- Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support.
- Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month.
- Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient.
Requirements
- Bachelors’ degree or Military experience
- At least 3 years of experience managing people
- At least 4 years of experience in Affiliate Marketing
- At least 8 years of experience in digital acquisition marketing and paid media
- At least 5 years of experience managing people (preferred)
- At least 8 years of experience in Affiliate Marketing overseeing high volume and multi-million dollar marketing budgets (preferred)
- At least 3 years of experience with marketing analytics and optimization (preferred)
- At least 2 years of experience in project management (preferred)
- At least 2 years of experience using Impact (preferred)
Benefits
- Health insurance
- 401(k) matching
- Performance based incentive compensation
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