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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Design, execute, and refine automated email and SMS campaigns—including drip sequences, nurture flows, and re-engagement initiatives.
- Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences.
- Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns—ensuring messaging is personalized, relevant, and conversion-driven.
- Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance.
- Partner cross-functionally with our Admissions and Financial Aid teams to unlock segmentation opportunities and help automate certain communication flows
- Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows.
- Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights.
- Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail.
Requirements
- At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns.
- Hands-on experience managing and optimizing campaigns in a leading marketing automation platform—ideally Salesforce Marketing Cloud (Pardot), but we’re open to experts in equally robust platforms like Marketo, HubSpot, Iterable, Braze, or Eloqua, as long as you have strong relevant marketing experience.
- Strong technical skills: HTML/CSS editing, familiarity with dynamic content logic, and comfort troubleshooting code or data issues.
Benefits
- Medical, dental, and vision insurance
- 401(k) match
- Fertility benefits via Carrot
- Flexible Time Away + paid holidays
- In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶)
- Social events - happy hours, birthday celebrations, holiday parties, & more!
- Opportunity to make an impact – you’ll be an integral player in bringing our vision to life
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