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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Ensure seamless coordination between marketing, sales, legal, and supply teams to accelerate brand impact and optimize go-to-market execution
- Act as the commercial lead for supply and inventory management across the full vaccines portfolio
- Manage direct reports focusing on Peer-to-Peer and Marketing coordination
- Lead the development and execution of marketing operations strategies, processes, and systems that support brand and portfolio objectives
- Serve as the point person for marketing performance measurement and portfolio A&P budget tracking
- Facilitate monthly review of brand performance and necessary actions for improvement with proper communication and escalation as needed
- Monitor and report on the effectiveness of operations and supply performance
- Drive integrated, data-driven marketing operations that optimize strategies, processes, and systems to achieve brand and portfolio goals
Requirements
- Bachelor’s Degree in Marketing, Business, Scientific or Operations management discipline
- 10+ years of progressive experience in pharmaceutical/biotech industry, including experience in marketing operations, commercial strategy, and/or supply chain.
- Advanced degree in marketing, business management or operations management (preferred)
- Understanding of the customer base, policy-makers and decision makers in the US market
- Strategic thinker with strong executional focus and ability to manage competing priorities
- Demonstrated ability to work in complex, matrixed environments and adapt to volatile public health priorities
- Strong analytical and problem-solving abilities with a data-driven approach
- Ability to impact and influence senior leadership and manage cross‑functional stakeholders through clear assessment and ability to communicate complex concepts
- Proven track record in S&OP/IBP, demand forecasting, and cross-functional coordination
- Broad commercial experience, including: Brand lifecycle management, Category/disease and product strategy development, Recognizing trade-offs and adjusting as needed, prioritizing short/long-term needs.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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