Marketing Automation Specialist optimizing CRM communication for a leading public transport company in Gothenburg. Role involves developing automated communication flows and collaborating across teams for customer experience.
Responsibilities
Skapa kundvärde och affärsnytta genom att utveckla och optimera kommunikationsflöden och processer i CRM
Utveckla och optimera automatiserade och datadrivna kommunikationsflöden i CRM
Skapa och följa upp kampanjer och innehåll via A/B-testning, KPI-analys och resultatmätning
Säkerställa att all kommunikation är i linje med varumärke, tonalitet, GDPR och tillgänglighetskrav
Förädla och optimera personaliserad e-postkommunikation
Samarbeta tvärfunktionellt för att skapa en enhetlig och effektiv kundupplevelse
Requirements
Minst 3 års erfarenhet av CRM och marketing automation i liknande roll
Erfarenhet av datadriven kommunikation, analys och optimering
Högskole-/universitetsutbildning inom marknadsföring, kommunikation, dataanalys, systemvetenskap eller motsvarande arbetslivserfarenhet
God stilistisk förmåga och mycket god kommunikationsförmåga på svenska i tal och skrift
Grundläggande kunskaper i HTML/CSS
Meriterande: Erfarenhet av Microsoft Dynamics och Click Dimensions
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