MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH optimizing customer data and managing email marketing campaigns. Working in a hybrid environment based in Cologne, Germany.
About the role
- Marketing Automation Specialist optimizing CRM communication for a leading public transport company in Gothenburg. Role involves developing automated communication flows and collaborating across teams for customer experience.
Responsibilities
- Skapa kundvärde och affärsnytta genom att utveckla och optimera kommunikationsflöden och processer i CRM
- Utveckla och optimera automatiserade och datadrivna kommunikationsflöden i CRM
- Skapa och följa upp kampanjer och innehåll via A/B-testning, KPI-analys och resultatmätning
- Säkerställa att all kommunikation är i linje med varumärke, tonalitet, GDPR och tillgänglighetskrav
- Förädla och optimera personaliserad e-postkommunikation
- Samarbeta tvärfunktionellt för att skapa en enhetlig och effektiv kundupplevelse
Requirements
- Minst 3 års erfarenhet av CRM och marketing automation i liknande roll
- Erfarenhet av datadriven kommunikation, analys och optimering
- Högskole-/universitetsutbildning inom marknadsföring, kommunikation, dataanalys, systemvetenskap eller motsvarande arbetslivserfarenhet
- God stilistisk förmåga och mycket god kommunikationsförmåga på svenska i tal och skrift
- Grundläggande kunskaper i HTML/CSS
- Meriterande: Erfarenhet av Microsoft Dynamics och Click Dimensions
Benefits
- Gediget friskvårdsbidrag
- Försäkringar
- Förmånligt pensionssparande
- Konsultträffar
- Engagerad konsultchef
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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