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PointClickCareSenior Marketing Automation Specialist
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Hybrid Director, Marketing Operations
Posted last week
About the role
- Supports the strategic planning and leads the execution of all marketing operations
- Develops, owns, and executes marketing operations, product marketing, and brand management strategies that align with organizational goals
- Leads and optimizes marketing automation processes to drive efficient, data-driven campaigns
- Ensures CRM data accuracy, seamless execution of automated workflows, and strategic adoption of new marketing technologies
- Understands and manages data flows between MarTech tools and the broader organization
- Develops and deploys customer journeys and campaigns at all lifecycle stages
- Proactively communicates insights and results from marketing initiatives to internal stakeholders
- Works collaboratively with cross-functional teams to derive insights that support business growth and management
- Documents and creates roadmaps for marketing automation standard operating procedures
- Delegates tasks effectively to team members of the Marketing & Communications team
- Offers expert advice on marketing strategies
- Analyzes market trends, competitive landscapes, and client insights to inform product positioning
- Establishes and shares best practices in marketing
- Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches
- Assesses the effectiveness of marketing campaigns
- Organizes and leads workshops or training sessions on marketing concepts
Requirements
- Post Secondary Degree in Marketing, Public Relations, Journalism, or related field
- 10+ years experience in progressively responsible marketing positions, 5+ years in a leadership capacity
- 3+ years of budgeting processes and data management experience
- Proven experience working with a variety of MarTech tools including a CRM (Hubspot preferred), e-commerce, email marketing, and marketing automation
- Demonstrable experience in discovering and executing within multiple communications channels to drive business metrics and growth
- Proficient knowledge of marketing best practices
- Experience working within a technology-focused organization (nice to have)
Benefits
- A professional yet casual work environment that encourages the growth and development of your skills
- Participate in professional development activities
- Gain access to the Amii community and events
- A chance to learn from amazing teammates who support one another to succeed
- Competitive compensation, including paid time off and flexible health benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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