PO
PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Act as strategic partner for Marketing field teams (Events, International Marketing, Higher Ed and Professional Learning, and K12).
- Guide lead process, systems, and business intelligence strategy and execution across Marketing field teams.
- Report to the Director of Marketing Strategy & Operations.
- Streamline Marketing field operations while maintaining a business-development perspective and identifying growth opportunities.
- Collaborate cross-functionally with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions.
- Oversee tool and system needs for the Marketing Field team including business requirements, vendor demos, implementation, and ongoing maintenance.
- Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures for Marketing and SDRs.
- Partner with teams for project intake, prioritization, handoffs, goal setting, and performance tracking.
- Represent Marketing in enhancement requests and product roadmap influence with Enterprise Systems and Marketing Operations Systems teams.
- Report on and identify trends in Marketing performance data from awareness to acquisition to renewal; analyze and translate complex data sets for Marketing.
- Partner with Business Intelligence to ensure Marketing teams have needed data and reporting cadence.
- Assist Marketing Ops team with planning, hiring, and developing new hires; foster a culture of growth and innovation.
Requirements
- Minimum of 3 years as a Marketing Operations Manager or similar Operations role.
- Experience in Marketing preferred.
- Proven expertise in Marketing operations, business analysis, and program management.
- Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.).
- Experience implementing and iterating upon Marketing tools and platforms.
- Experience driving a roadmap cross-functionally.
- Strong passion for driving growth through technology, process, and innovation.
- Proven ability to manage relationships with senior stakeholders.
- Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth.
- Strong understanding of marketing methodologies and best practices.
- Strong understanding of marketing operations methodologies and best practices.
- Ability to manage complex projects and execute marketing initiatives.
- Experience in programmatic execution and program management.
- Strong communication skills.
- Proven experience in presenting reports and data insights.
- Outstanding networking and relationship management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proven ability to partner across departments and functions.
- Excellent problem-solving skills.
- Ability to proactively address challenges and adapt in a fast-paced environment.
- Commitment to continuous improvement and innovation in processes and marketing practices.
- All employees must pass a background check and may be asked to verify legal name, physical location, and provide contact number and residential address.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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