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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Monitor sports news, matches, competitors and market trends on a regular basis
- Develop and deploy a customer engagement strategy across multiple touchpoints inside and outside the app (notifications, emails, content)
- Write catchy, relevant and compelling content aligned with the brand and products to spark players’ interest
- Collaborate with all marketing teams to create innovative concepts
- Track and report on marketing activities in line with the overall strategy
- Propose creative ideas to strengthen Betclic’s presence in the sports world
- Maintain continuous monitoring of sports news, trends and competitor activity to adjust the strategy
Requirements
- Master’s degree in marketing or equivalent
- Experience in digital marketing, content marketing or marketing operations, ideally in the sports, betting or gaming sectors
- Genuine passion for sport and knowledge of the betting ecosystem
- Excellent writing skills, with the ability to create engaging and persuasive content
- Strong feel for persuasive communication, with a touch of humour or charm
- Creative, proactive, and able to work well with others
- Nice to have: interest in or knowledge of poker
Benefits
- 25 days of paid leave and 10 RTT days (compensatory time off)
- Ticket Restaurant® card loaded with €11 per day (€6 covered by Betclic)
- 100% employer-covered supplementary health insurance for you and your children
- 50% reimbursement of public transport costs or an annual sustainable mobility bonus (€230 for eco-friendly commutes)
- Hybrid working model (1 day/week in the office for this role, where proximity to the team is essential)
- Access to a large training catalogue, with yearly professional development opportunities
- Exceptional offices with a rooftop, perfect for sunny breaks with views of the Cité du Vin
- Internal events to liven up your working life
- On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)
Job title
Job type
Experience level
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Not specified
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