Marketing Operations & Content Specialist at Betclic defining and writing digital communication around sport, poker, and horse racing. Engaging clients via innovative strategies and collaboration with various teams.
Responsibilities
Monitor sports news, matches, competitors and market trends on a regular basis
Develop and deploy a customer engagement strategy across multiple touchpoints inside and outside the app (notifications, emails, content)
Write catchy, relevant and compelling content aligned with the brand and products to spark players’ interest
Collaborate with all marketing teams to create innovative concepts
Track and report on marketing activities in line with the overall strategy
Propose creative ideas to strengthen Betclic’s presence in the sports world
Maintain continuous monitoring of sports news, trends and competitor activity to adjust the strategy
Requirements
Master’s degree in marketing or equivalent
Experience in digital marketing, content marketing or marketing operations, ideally in the sports, betting or gaming sectors
Genuine passion for sport and knowledge of the betting ecosystem
Excellent writing skills, with the ability to create engaging and persuasive content
Strong feel for persuasive communication, with a touch of humour or charm
Creative, proactive, and able to work well with others
Nice to have: interest in or knowledge of poker
Benefits
25 days of paid leave and 10 RTT days (compensatory time off)
Ticket Restaurant® card loaded with €11 per day (€6 covered by Betclic)
100% employer-covered supplementary health insurance for you and your children
50% reimbursement of public transport costs or an annual sustainable mobility bonus (€230 for eco-friendly commutes)
Hybrid working model (1 day/week in the office for this role, where proximity to the team is essential)
Access to a large training catalogue, with yearly professional development opportunities
Exceptional offices with a rooftop, perfect for sunny breaks with views of the Cité du Vin
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