PO
PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Build, test and deliver lifecycle messages to enable marketer initiatives
- Execute messaging optimization and best practice adoption
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias
- Coordinate with market strategist to create and manage marketing campaign process to drive video content engagement from subscribers
- Create and manage project plans with defined deliverables and resources; coordinate work streams and dependencies; track and communicate progress
- Monitor messaging programs and campaigns; mitigate or flag issues to partners
- Traffic messages utilizing targeting capabilities
- Implement and audit analytic encoding to enable messaging effectiveness
- Drive messaging reporting and run ad-hoc analysis when requested
- Ensure all messages conform to GDPR and other legal or compliance requirements
- Serve as a marketer strategy thought-partner, user advocate, and liaise with developers and internal resources when appropriate
Requirements
- 2+ years in marketing executing CRM/Lifecycle channel optimization and insight
- Experience in email, push, sms, in-app messaging channels and platforms
- An understanding and administration of message experimentation best practices
- Attention to detail, with an ability to identify issues and implement remedies
- Proficiency in building HTML emails from asset files and making template adjustments
- Passion for velocity and ability to scale through superior project management
- Analytic orientation and curiosity; ability to run ad-hoc analysis and drive insights
- Superior presentation, communication and documentation skills
- Highly organized, highly methodical and strong team player
- Ability to multitask and handle simultaneous projects; exceptional problem solving and composure under stress
- Self-motivated with a drive to exceed user expectations and enable partner marketing teams
- Superior stakeholder partnership management via a consultative approach
- Working knowledge of agile methodologies and of Jira/Confluence
- Working knowledge of email and mobile channel best practices
- Ability to be on-call when high priority business needs necessitate
- Language fluency in English
- Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience
- Preferred: Experience in an operational role
- Preferred: Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
- Preferred: Working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms (ideally certified in one main platform)
- Preferred: Experience supporting a regionally distributed stakeholder team
- Preferred: Working knowledge of compliance requirements
- Preferred: Fluency in another language (e.g. Korean/Japanese)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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