Social Media Manager creating engaging content across social platforms for 1st Formations. Shape social strategy and support entrepreneurs' needs through innovative and creative approaches.
About the role
- Senior Social Engagement and Content Manager at MRI leading social media strategy and executive influencer programs. Focused on global engagement and content production across various platforms.
Responsibilities
- Develop, manage, and grow the executive influencer program for the CEO and senior leaders
- Create an executive influencer program framework that can be adopted and adapted across the business
- Create content strategies tailored to executive voices, including social posts, articles, and thought leadership opportunities
- Identify and secure opportunities for executive participation in industry conversations, panels, and media
- Define program KPIs, measure and report on executive influencer program performance, refining strategies for maximum impact
- Serve as the global strategist for social media, aligning regional strategies with global objectives
- Lead social media engagement across the globe and develop best practices, guidelines, and toolkits to support regional marketing teams
- Oversee measurement and reporting for MRI’s global social media efforts, using insights to optimize performance
- Drive program refinement by applying data-driven recommendations to content, strategy, and channel usage
- Organize and lead global social media engagement council, enabling collaboration and consistency across regions
- Evaluate emerging platforms, tools, and vendor relationships to ensure global readiness
- Lead global-level reputation management across social channels
- Develop, produce and, as necessary, post social media content that focuses on increasing brand awareness
Requirements
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field
- 7+ years of experience in B2B executive communications, social media strategy, or digital engagement
- Proven success managing executive influencer or thought leadership programs
- Deep knowledge of social media platforms, trends, and analytics
- Exceptional writing and editing skills, with the ability to adapt to multiple executive voices
- Strong project management skills, with experience leading global or cross-regional initiatives
- Data-driven mindset with experience using metrics to inform strategy and decision-making
- Preferred Qualifications: Agency experience in social media and executive content creation
- Experience in a B2B technology or SaaS environment
- Familiarity with social tools such as Sprout Social, Hootsuite, or equivalent
- Experience managing global social media programs and cross-regional alignment
- Knowledge of social media and digital content optimization best practices
Benefits
- Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
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