Managing social media content and influencer marketing strategies for Lassie, a digital pet insurance company. Engaging with the community and analyzing social media performance.
About the role
- Social Media Community Manager engaging and building connections with travellers for TourAxis brands. Monitor social channels, manage community insights, and handle brand reputation online.
Responsibilities
- Monitor and respond to comments, messages, and mentions across all social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) for multiple brands
- Foster meaningful conversations and build relationships with our community of travellers, past guests, and travel-curious followers
- Manage and moderate Facebook Groups and other community spaces
- Compiling all findings in a centralised document allowing the broader team and business to pull insights from you and the community management documentation
- Maintain consistent, on-brand tone across all interactions—warm, helpful, and adventure-ready
- Handle customer queries and complaints with care, escalating to relevant teams where needed
- Identify and manage potential PR issues before they escalate
- Work closely with the creative and content teams to surface trending topics, audience insights, and content opportunities
- Schedule and ensure content goes live on social media platforms
- Assist with user-generated content sourcing and permissions
- Support influencer and ambassador communication where required
- Track community sentiment and surface key themes, feedback, and opportunities
- Report on engagement metrics and community health
- Stay ahead of platform updates, trends, and best practices
Requirements
- 1–2 years' experience in social media community management (agency or in-house)
- Excellent written communication—you can shift tone between brands without losing authenticity
- A genuine love for travel and understanding of what excites group travellers
- Thick skin and good judgement—you know when to engage, when to escalate, and when to let things go
- Strong organisational skills to juggle multiple brands and platforms
- Familiarity with social media management tools (Sprout Social, Hootsuite, Meta Business Suite, etc.)
- Analytical thinker as we want all insights from our very engaged audience
- Experience working with influencers or brand ambassadors
Benefits
- Hybrid working model (2 days in-office at our Century City hub)
- The chance to work across multiple exciting travel brands
- A collaborative, creative team with a strong agency mentality—no corporate red tape
- Room to grow and shape the role as the function matures
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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