Marketing Manager developing comprehensive B2B marketing strategies across various channels for a sustainable building consulting group. Creating, implementing, and measuring holistic marketing initiatives in a dynamic environment.
Responsibilities
Responsible for conceiving and implementing a holistic, practice-oriented B2B marketing and communications strategy (branding, digital, performance, PR)
Building and maintaining the corporate brand as well as supporting the development of the brands of our portfolio companies
Developing a comprehensive omnichannel approach that connects all relevant online (e.g., website, SEO, SEA, social media, newsletter, intranet) and offline channels
Drafting a content strategy, creating and maintaining marketing materials (flyers, brochures, newsletters, PR, blog posts), and managing media channels and websites
Monitoring, measuring, and evaluating marketing activities using defined KPIs and analytics tools (Google Analytics, etc.) and through external service providers
Establishing marketing reporting including KPIs, tracking, and budget planning
Integrating marketing activities in close collaboration with HR and Talent Acquisition to achieve modern employer branding and HR storytelling
Requirements
University degree in Business Administration with a focus on Marketing Management, Communications, or a comparable qualification
Initial expertise in defining and building brand identity and brand positioning (brand management principles) at a B2B or service company, ideally in a start-up, private equity, or buy-&-build environment
Proven experience in developing and implementing practical content and omni-channel activities (website, social media, newsletters, blogs)
Strong communication skills and the ability to create and edit target-group-specific content (storytelling) for various media channels
Team and cross-functional collaboration skills as well as organizational talent and a results-oriented work style
Creativity and enthusiasm for innovation, combined with analytical thinking and a strong affinity for numbers
Business-fluent German (C2 level) together with good English skills (B2–C1 level)
Benefits
Attractive compensation with equity participation options (depending on experience)
Flexible working arrangements (hybrid or remote possible)
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