Hybrid Director, Marketing

at Fanatics, Inc.

• Job title: Director, Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Philadelphia, United States

About the role

• Director of Marketing leading integrated marketing strategy for Mitchell & Ness brand. Responsible for strategic planning, execution, and team leadership with a strong focus on brand legacy and modern relevance.

Responsibilities

• Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
• Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
• Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
• Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
• Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
• Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
• Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
• Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
• Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
• Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
• Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
• Drive operational excellence through strong planning, prioritization, and scalable marketing processes.

Requirements

• 8–10+ years of progressive marketing experience, including leadership roles with ownership of strategy and execution.
• Proven experience developing and delivering integrated marketing plans that drive both brand growth and business results.
• Strong people leader with experience building, coaching, and holding teams accountable.
• Strategic thinker who can translate business objectives into clear, executable marketing priorities.
• Demonstrated ability to influence senior stakeholders and collaborate cross-functionally.
• Strong analytical and results-oriented mindset, with experience defining and measuring KPIs.
• Excellent communication skills, both written and verbal.
• Experience managing budgets and external agency partners.
• Ability to thrive in a fast-paced, evolving environment.
• Deep appreciation for sports history, culture, and craftsmanship, with the ability to translate legacy and authenticity into modern, relevant marketing.

Benefits

• Competitive compensation and benefits package aligned with experience and impact.
• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.