MI
MindexDirector of Marketing
Director of Marketing at Mindex developing data - driven strategies and executing multi - channel campaigns to accelerate growth. Leading marketing resources, optimizing brand presence, and driving measurable results.
About the role
- Lead Lindora’s brand direction, creative strategy, and social content across all platforms.
- Support franchisees and represent the brand in onboarding and training programs.
- Manage website, digital tools, and ensure compliance with healthcare regulations and brand standards.
- Develop and execute national and local omni-channel campaigns to drive revenue.
- Monitor performance, optimize results, and track KPIs to provide insights to leadership.
- Oversee PR and media opportunities.
- Lead internal marketing team and manage agencies/vendors to ensure quality and ROI.
- Oversee the marketing budget aligned with corporate and franchise objectives.
- Train franchise owners, GMs, and staff on brand standards and local marketing.
- Contribute to strategic initiatives and adopt emerging marketing trends to drive growth.
Requirements
- 7+ years of progressive marketing leadership experience, ideally in multi-unit retail, franchise, or health/wellness industries.
- Proven track record of leading omni-channel campaigns (digital, social, grassroots, and traditional).
- Experience managing agencies, vendors, and internal creative/content teams.
- Strong data-driven mindset with the ability to analyze KPIs and adjust strategy accordingly.
- Excellent communication, presentation, and leadership skills.
Benefits
- Competitive salary and benefits package.
- Flexible work hours and remote work options.
- Opportunities for professional growth and development.
- A supportive and inclusive work environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
SS
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