Marketing Director leading global marketing initiatives for Crownpeak, overseeing a high-performing team and managing marketing budget. Driving lead generation and product marketing strategies aligned with company objectives.
Responsibilities
Lead and manage a global marketing team, fostering a culture of collaboration, accountability, and innovation
Develop and oversee the global marketing strategy, ensuring alignment with company objectives and revenue targets
Own and manage the global marketing budget, ensuring effective allocation and ROI across initiatives
Drive lead generation programs to support sales pipelines across all regions
Lead product marketing efforts, including positioning, messaging, launch strategies, and enablement materials for sales teams
Collaborate closely with local GTM leadership teams in all key regions to adapt global strategies to regional needs and market dynamics
Measure, report, and optimize marketing performance metrics to ensure effectiveness and continuous improvement
Stay ahead of industry trends, competitive landscape, and emerging marketing technologies to maintain a competitive edge
Requirements
Proven experience (5+ years) in senior marketing leadership roles, preferably in a global B2B environment
Strong experience managing budgets and delivering measurable ROI on marketing initiatives
Demonstrated success in lead generation, product marketing, and GTM strategy execution
Exceptional leadership, communication, and collaboration skills with experience managing cross-functional and multicultural teams
Ability to think strategically while executing operationally with precision
Experience working closely with sales leadership and GTM teams across multiple regions
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