PO
PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Own and administer the MarTech stack, primarily Salesforce Account Engagement
- Ensure data quality and integrity across systems and marketing databases
- Manage integrations between Salesforce CRM and third-party tools (webinars, chatbots, social tools, content syndication, analytics, etc.)
- Partner with the Salesforce team on marketing-related CRM projects
- Monitor the full marketing and sales funnel and provide insights through dashboards and reports (Salesforce, Power BI)
- Support and train global marketers in reporting best practices
- Track MarTech performance and data quality and consolidate marketing performance reports for stakeholders
- Design and implement automated programs (nurturing, re-engagement, trigger-based flows)
- Support regional demand generation teams with campaign setup (forms, landing pages, workflows)
- Monitor email performance and share insights and best practices
- Collaborate on optimizing customer journey touchpoints to increase efficiency, elevate customer experience, and improve ROMI
- Report to the Global Marketing Operations Manager as part of a small Marketing Operations team within a global marketing organization
Requirements
- 2–4 years of experience in B2B marketing, preferably with exposure to international environments
- Fluent in English
- Experience with Power BI or a similar data visualization tool (building and maintaining reports/dashboards, connecting multiple data sources)
- Experience using a marketing automation platform (Salesforce Account Engagement/Pardot, Marketo, HubSpot, or similar)
- Understanding of how marketing automation connects with CRM data
- Comfortable with HTML/CSS (especially for email templates)
- Curious, analytical, proactive, and passionate about MarTech
- Methodical, detail-oriented, and organized
- Strong analytical skills and ability to translate data into insights
- Comfortable working in global, cross-functional teams
Benefits
- A competitive salary package, including an annual bonus
- Premium pension plan to secure your future
- 28 vacation days with the option to buy 10 extra
- Hybrid working with 2 days a week in the office
- An NS Business Card or mileage reimbursement to support your commute
- Personal IT budget to upgrade your setup
- Monthly work-from-home allowance to support your ideal home office setup
- Supportive, collaborative team culture
- Work with an international and diverse group of colleagues
- Your input is valued, regardless of role or tenure
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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